Offshoring Copywriting: Streamlining Content Creation

By Cam Velasco

CEO & Co-Founder
Published: Mar 27, 2024
Maximize content creation efficiency with offshoring. Harness diverse talent, overcome challenges, and achieve cost-effective growth.
A close-up of a person's hands writing in a notebook beside a MacBook laptop, with a smartphone and a cup of coffee on a wooden table.

Offshoring copywriting is a strategic approach for businesses aiming to produce high-quality content cost-effectively by hiring skilled writers from countries with lower living costs. 

Implementing offshoring successfully involves identifying content needs, selecting the right offshore partner, establishing clear communication, and ensuring quality control. Despite potential challenges like cultural and language differences, and management coordination, with proper strategies, offshoring can lead to substantial growth, market expansion, and improved customer retention. 

This guide offers insights into streamlining your content creation process through offshoring, highlighting real-world success stories and addressing common concerns.

Understanding Offshoring Copywriting

Offshoring copywriting means you hire people from other countries to write content for you. These places usually have a lower cost of living, so you can get good writers without spending a lot of money.

For example, companies can find writers in places like Latin America to do all sorts of writing jobs – like blog posts, social media posts, or even detailed reports. This helps your marketing team focus on the big-picture stuff while still getting all the content you need.

Key Benefits of Offshoring Copywriting

Hiring writers from other countries to create content has several benefits:

  • Cost Savings: You spend less money on wages by hiring from places with lower living costs
  • Global Expertise: You get writers who are good at specific things, like writing about tech or making your content work in different countries
  • Scalability: You can easily make more or less content as needed
  • Focus: Your own team can concentrate on big strategy stuff
  • Speed: You can quickly get writers to help meet deadlines

For businesses today, being able to quickly and affordably make content is really important. Hiring writers from other countries helps brands build their online presence without spending a lot of money.

Benefits of Offshoring Copywriting

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Cost Savings

When you hire copywriters from other countries, it costs less than hiring people locally. This is because in some countries, living costs are lower, so people charge less for their work. You save money on lower wages since copywriters in places like Latin America might ask for half or even less of what US writers do. This means big savings and no extra costs because you won’t have to pay for things like office space or computers for these writers.

For example, instead of paying over $100,000 a year for a local writer, you could get a lot more writing done by someone from another country for the same amount.

Access to Diverse Talent

Hiring writers from all over the world means you can get all kinds of different writing styles and ideas. This is great because writers who know more than one language can write for different audiences and also offer their cultural knowledge, making your content feel right at home in other countries.

For example, a brand that wants to connect with Spanish-speaking people might hire writers from Latin America to make content that feels authentic.

How to Implement Offshoring Copywriting Successfully

1. Identifying Your Content Needs

To kick off offshoring copywriting the right way, first figure out what you need:

  • What kind of content do you need (like blog posts, social media, or web pages)?
  • How much content do you want every week or month?
  • Who are you trying to reach with your content?
  • What topics should your content cover to fit your brand?

Knowing exactly what you need helps make sure your offshore writers know what to do and can create content that hits the mark.

2. Selecting the Right Offshore Partner

Picking the right offshore partner is key. Look at these things:

  • Do they know a lot about your industry?
  • Can they easily work with your team?
  • How many writers do they have and what skills do they offer?
  • How do they make sure the work is good?
  • What have they done for other clients?
  • How do they charge and can they handle more work if needed?

Make sure to check out potential partners carefully to avoid problems later and ensure a good working relationship.

3. Establishing Clear Communication

Talking clearly with your offshore team is vital:

  • Give them detailed instructions about what you want.
  • Use online tools to share feedback easily.
  • Have regular calls or video chats to stay on the same page.
  • Ask for samples and updates to check on progress.
  • Answer their questions and explain things when needed.

Good communication helps avoid misunderstandings and gets you better content.

4. Quality Control and Consistency

To get content that always meets your standards:

  • Share your brand guidelines so they know how to match your style.
  • Show them examples of the kind of content you like.
  • Give feedback that helps them improve.
  • Check their work regularly to make sure it’s what you want.
  • Try to have some work hours that overlap for live discussions.
  • Work with them long-term and reward good work.

Keeping a close eye on quality and giving clear, helpful feedback helps keep your content on track.

Overcoming Potential Drawbacks

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Cultural and Language Barriers

When you hire writers from other countries, sometimes differences in culture can make communication tough and affect the quality of your content. You can handle these issues by giving very clear instructions. Tell them exactly what you want in terms of style, how it should look, etc.

Make it easy for them to ask questions. Be there to clear up anything they’re unsure about. You can implement having regular video chats. This helps you get to know each other better and understand things beyond words.

A little effort in making sure everyone understands each other can lead to content that everyone likes, no matter where they’re from.

Management and Coordination

Leading a team of writers from far away requires some work. Make sure to use tools like Asana, Trello, or Basecamp to manage tasks, share files, and keep track of everything.

Have one person in your team take charge of talking to and guiding the offshore team. Keep all messages going through them. Plan out your content with an editorial calendar. This shows what needs to be done and when.

With the right tools and a bit of planning, working with an offshore team can be just as easy as working with one right next to you. Set clear steps, communicate well, and support them to get great results.

Conclusion

Sending copywriting jobs overseas, or offshoring is a smart way to make more content without spending a lot of money. It means you can hire talented writers from places where it costs less to live, so they charge less for their work. This helps your business create more content without breaking the bank.

It will provide you with cost savings, scalability, and flexibility, making it easy for marketing teams that need to do a lot with a little, using offshore partners for copywriting can help. 

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Cam Velasco

CEO & Co-Founder

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