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Latin America has become a top destination for hiring skilled lifecycle marketing managers. The region combines strong expertise in customer journey strategy, marketing automation, English proficiency, and global work experience, making it ideal for startups and agencies seeking reliable offshore talent to drive retention, engagement, and long-term revenue growth.
Latin American lifecycle marketing managers are known for their strong analytical skills and expertise in customer journey optimization. They combine marketing automation, segmentation strategy, and data-driven decision-making to deliver measurable improvements in retention and revenue.
LatAm professionals are adaptable and responsive, working across U.S. time zones to align with your growth, product, and revenue teams. Whether managing automated flows or optimizing lifecycle campaigns, remote collaboration remains seamless and efficient.
LatAm lifecycle marketing managers often share cultural similarities with North American and European clients. This ensures smoother communication, stronger cross-functional alignment, and faster implementation of retention strategies, while remaining significantly more cost-effective.
Hiring in Latin America allows you to access advanced lifecycle expertise without inflating your payroll. You gain experienced professionals who optimize customer journeys and lifetime value while maintaining financial flexibility for scaling operations.
Entry-level lifecycle marketing managers from LatAm bring strong analytical foundations, curiosity about customer behavior, and structured thinking. They’re ideal for supporting email campaigns, assisting with segmentation, monitoring engagement metrics, and contributing to customer journey optimization initiatives.
Mid-level LatAm lifecycle marketing managers combine strategic thinking with hands-on automation expertise. They design onboarding flows, retention campaigns, and re-engagement sequences, collaborating with product and growth teams to improve activation and lifetime value.
Senior-level LatAm lifecycle marketing managers bring deep expertise in retention strategy, advanced segmentation, and revenue optimization. They define lifecycle roadmaps, mentor teams, and oversee automation ecosystems to drive scalable and predictable growth.
If you’re scaling fast, LatAm also offers lifecycle directors and retention leads experienced in managing automation infrastructure and cross-functional teams. They guide long-term engagement strategy, ensure data-driven optimization, and align lifecycle initiatives with revenue goals.
Salary insights
Entry-level lifecycle marketing managers from LatAm bring strong analytical foundations, curiosity about customer behavior, and structured thinking. They’re ideal for supporting email campaigns, assisting with segmentation, monitoring engagement metrics, and contributing to customer journey optimization initiatives.
Supports lifecycle campaigns
Assists with segmentation and performance tracking
Cost-effective entry-level lifecycle talent
Tools or Skills:
Email Marketing Platforms
Basic CRM Knowledge
Segmentation
Analytics Reporting
Starting at:
1.5K
/month
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Our Talent
Finding with Floowi
LatAm Talent, World Class Impact
Define and maintain consistent messaging across every stage of the customer lifecycle, from acquisition to retention and re-engagement. LatAm lifecycle marketing managers ensure brand voice, segmentation logic, and automation flows remain aligned with long-term growth objectives.
Design and optimize automated email, SMS, and in-app campaigns that nurture leads, activate users, and increase retention. LatAm professionals focus on performance-driven automation that improves engagement rates and maximizes customer lifetime value.
Collaborate with product and growth teams to build onboarding sequences, loyalty initiatives, and reactivation campaigns. LatAm lifecycle marketing managers bring structured experimentation and data analysis to continuously refine the customer journey.
Work closely with marketing, product, data, and revenue teams to align lifecycle strategy with measurable business outcomes. LatAm lifecycle marketing managers excel in remote collaboration, ensuring clear KPIs, consistent optimization, and scalable execution.
At Floowi, we go beyond traditional hiring. We understand your company’s DNA and deliver offshore talent from LATAM that fits seamlessly into your culture, workflow, and growth strategy, helping you scale faster with trusted creative and marketing professionals.
Our recruitment team combines marketing and hiring expertise. With years of experience sourcing offshore creative and marketing talent, we know exactly what agencies and startups need, and how to find the right professionals for every role.
No one-size-fits-all hiring here. We tailor every step of our offshore recruitment process to your unique needs, ensuring a perfect match in skills, culture fit, and experience for each position.
We’re not just a hiring service, we’re a long-term partner in your agency’s success. From recruitment to retention, Floowi helps you build and scale high-performing remote teams that drive real results.
Get top-tier LatAm talent in 15 days or less. Our fast process doesn’t sacrifice quality, we deliver vetted professionals with proven skills, cultural alignment, and industry expertise.
A fast and reliable process designed to help you find and hire offshore talent from LatAm in record time, without the usual complexity.
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Salary insights
Emerging lifecycle contributor. Junior LatAm lifecycle marketing managers bring strong analytical foundations, basic automation knowledge, and eagerness to support customer journey optimization. Ideal for startups and agencies seeking structured support in email flows, segmentation, and retention initiatives.
Supports lifecycle campaigns
Assists with segmentation and performance tracking
Cost-effective entry-level lifecycle talent
Tools or Skills:
Email Marketing Platforms
Basic CRM Knowledge
Segmentation
Analytics Reporting
Starting at:
1.5K
/month
Salary insights
Reliable and data-driven. Mid-level LatAm lifecycle marketing managers design and optimize automated journeys, improve onboarding and retention flows, and align lifecycle campaigns with revenue objectives. They manage performance metrics while ensuring customer engagement across touchpoints.
Builds and optimizes multi-step automation flows
Improves retention and CLV
Adds measurable impact to revenue performance
Tools or Skills:
HubSpot
Marketing Automation
A/B Testing
Customer Journey Mapping
Starting at:
2.5K
/month
Salary insights
Strategic lifecycle leader. Senior LatAm lifecycle marketing managers bring deep expertise in retention strategy, advanced segmentation, and revenue optimization.They define lifecycle roadmaps, oversee automation ecosystems, and align with long-term initiatives.
Leads lifecycle strategy
Oversees automation infrastructure and optimization
High-impact leadership for scalable revenue growth
Tools or Skills:
Advanced Automation Platforms
Data Analytics
Revenue Forecasting
Cross-Functional Leadership
Starting at:
4K
/month
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"Floowi Talent has been an invaluable partner in our growth journey, consistently sourcing high-quality, talented team members who have driven our business forward. Their expert approach has allowed us to scale rapidly."
Camilo Henao
CEO & Founder
"Of all the companies that do what Floowi does, they really are the best"
Carolina Z
HR Manager
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CMO
“With Floowi, hiring isn’t a headache anymore, it’s fair, simple, and helps us keep building a world-class team.”
Nathan
CEO & Founder
"Floowi has been a fantastic recruitment partner. They’ve always been prompt in their responses and have consistently
provided effective solutions for our
projects. I'm very pleased with my hire through Floowi and look forward to expanding my team and business with them as a trusted partner."
Alexandra Liljebladh
Creative Director
We don’t just find candidates, we meticulously vet top offshore professionals from LatAm. Our recruitment framework ensures every hire meets the highest standards in skill, communication, and cultural alignment.
Our recruitment experts conduct structured interviews to evaluate each candidate’s experience, background, and creative problem-solving abilities, ensuring every professional we present is truly job-ready for remote collaboration.
Every candidate completes an English proficiency and communication assessment, guaranteeing seamless collaboration with U.S. and international teams.
We test technical and role-specific abilities through real-world scenarios, validating hands-on skills and ensuring top performance from day one.
We prioritize candidates who share your company’s values and operate efficiently within U.S. time zones, creating a smooth integration with your internal workflows.
Only the top 5% of vetted offshore talent make it through our final selection. This guarantees you access to professionals with proven experience, reliability, and cross-cultural adaptability.
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