How to Spot the Perfect PPC Manager

By Cam Velasco

CEO & Co-Founder
Published: Apr 9, 2024
Choose a skilled PPC manager attuned to data and strategy to elevate your advertising and hit business targets effectively.
A cozy workspace highlighted by ambient purple lighting, featuring a laptop displaying the time "1:53 PM," a classic camera, and a warm cup of tea. You can tell a PPC manager is probably working here.

Finding the right PPC manager involves knowing where to look, from specialized job boards to digital marketing agencies, and understanding the key qualities that make a great PPC manager. 

During interviews, focus on their technical skills, experience, and how well they fit with your team’s culture. Finally, regularly evaluating the performance of your PPC campaigns will help ensure your PPC manager is effectively contributing to your marketing goals.

Role of a PPC Manager

A good PPC manager makes sure your ad campaigns do their best since they look at what your business wants to achieve, what you’re selling, who you want to sell to, and the competition. Then, they make a plan for your ads on places like Google and Facebook. The goal is to get more people to visit your site and buy, without spending too much money.

A PPC manager figures out how much money to spend on each ad campaign and makes sure it’s spent wisely to keep things running smoothly. They also keep an eye on how the ads are doing by looking at numbers like how many people see the ads, click on them, and buy something. This helps find ways to make the ads work better.

The best PPC manager knows how to connect everything, understand the data, and make smart choices to improve your ads. When businesses have someone focusing just on PPC, they usually get a lot more out of their ad money. Having an expert in PPC can help your business do better with its ads.

Essential Qualities of a Top PPC Manager

Close-up of a hand using a computer mouse with a keyboard and monitor in the background.

Finding the right PPC manager can boost your ads and get more people interested in what you’re selling. Let’s talk about what makes a PPC manager great.

Technical Expertise

A top-notch PPC manager knows the ins and outs of Google Ads and how to use data to make ads better. They should be able to set up Google Ads campaigns, including picking the right keywords and creating ads, use advanced Google Ads tools to make campaigns run smoother, and look at data to see how ads are doing and find ways to make them better.

Strategic Thinking

Great PPC managers use data to make smart plans and change them as needed to get better results. They can make clear goals that match what the business wants, research to find the best keywords/audiences, and organize campaigns well for better targeting.

Proactive Optimization

The best managers are always looking for ways to make ads work better. They test different ads, landing pages, and bids to see what works best, use data to find new opportunities and make changes fast, and check on campaigns daily to fix any problems.

Data-Driven Decisions

Top PPC managers make choices based on data, not guesses. They focus on key numbers that show how well campaigns are doing, use reports to look closely at performance, make smart changes, and base their decisions on data.

Checking How Your PPC Manager is Doing

Close-up of a workspace with a person's hands on a laptop, a smartphone, and a notepad alongside.

It’s important to see if the person running your PPC (pay-per-click) ads is doing a good job. Here are some key things to keep an eye on:

Money Back vs. Money Spent

The main thing to look at is whether the money you’re spending on ads is bringing in more money. This is about seeing if the ads are making more sales than they cost. Aim to see this number get better over time by making the ads more effective. Check this every month and talk about goals with your manager.

Cost for Each New Customer

This number shows how much you have to spend to get someone to buy something or sign up. If this cost is going down, it means your ads are getting better at bringing in customers without spending a lot. Keep an eye on this, especially for important ads.

How Often People Click on Ads

This percentage shows how many times people see your ad and decide to click on it. You want this number to be high because it means people find your ads interesting. A good manager will try different ad messages and places to make this number go up.

Rate of People Buying or Signing Up

The percentage of visitors who end up buying something or signing up. To make this better, you and your manager should work on improving your website’s landing pages, what you offer, and how you ask people to take action.

Meeting Goals

If you’ve set goals for things like more website visits, more leads, or more sales, look at the data to see if you’re on the right track.

By keeping an eye on these things, you can tell if your PPC manager is doing a good job with your ad campaigns. It’s good to talk openly about what you want to achieve, what you expect, and how to get there. The right PPC manager will help turn your ad efforts into real results for your business.


Finding the right PPC manager for ads is important for your online ads to do well. PPC is a big part of online marketing, and having someone who knows what they’re doing can help your business.

Taking the time to find a PPC manager who has all the qualities previously mentioned will help you a lot. They can handle the PPC side of things, letting you focus on other parts of your business. Plus, their know-how will make sure you’re getting the most out of your ad budget on every platform.

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Cam Velasco

CEO & Co-Founder

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