This is Why You Should Hire a Graphic Designer from Latin America.

By Cam Velasco

CEO & Co-Founder
Published: Mar 28, 2024
The decision to hire a graphic designer from Latin America could be the game-changer your business needs. In this article we'll share how you can leverage them to grow your startup.
A graphic design workstation with an iMac displaying various logo designs on the screen, surrounded by creative tools and office supplies.

The decision to hire a graphic designer from Latin America could be the game-changer your business needs. Here’s why:

  • Cost-Effective Solutions: Save 30-50% on design costs compared to hiring locally.
  • Talented Pool of Designers: Access specialized skills and creative approaches from a diverse talent pool.
  • Cultural and Linguistic Alignment: Benefit from the cultural similarities and bilingual proficiency for smoother collaboration.
  • Time Zone Advantage: Enjoy overlapping work hours for real-time communication.

Whether you’re a startup looking to carve out your niche or a small business aiming to stretch your marketing dollar further, tapping into Latin America’s graphic design talent offers both quality and affordability. Discover how this approach can elevate your brand without breaking the bank.

High Costs

Hiring local designers in the US or other developed countries can be really pricey, especially for small businesses and startups. Onshore designers often ask for a lot of money, sometimes more than $50 an hour. When you add in extra costs like health benefits, office space, and equipment, you might end up spending over $100,000 a year for just one designer. That’s a huge amount that most new companies can’t afford.

Limited Talent Pool

Even if you have the budget, finding the right designers nearby can be tough. The best ones usually live in big cities, so there’s not as many available elsewhere. And in places with lots of tech companies, like San Francisco and New York, there are more companies looking for designers than there are designers looking for work. This means you might have to settle for someone who isn’t the perfect fit for your company.

Communication/Cultural Barriers

Some businesses try to hire designers from Asia because it’s cheaper. But the big time difference, sometimes more than 12 hours, makes talking and working together really hard. There’s only a small part of the day when both sides are awake and can communicate. Also, big cultural differences can make it hard to understand each other and work well together. These problems can make the whole thing not worth it, even if it’s cheaper.

The Solution: hire a graphic designer from Latin America

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Latin America is a great place to find graphic designers if you’re looking to save money without giving up quality. Countries like Argentina, Brazil, Colombia, and Mexico are full of talented folks who know a lot about branding, web design, packaging, and more. Let’s talk about why hiring from Latin America can be better than other options.

Cost-Effectiveness

Living and working costs in Latin American countries are lower than in the US or Europe. This means you can hire skilled designers for much less, sometimes saving 30-50% compared to hiring locally. Plus, you’ll save on other costs like office space and equipment.

Specialized Talent

Big cities in Latin America have loads of creative people who are experts in different areas – like graphic design, branding, and more. They know both Latin American and North American styles, so you can find someone who fits exactly what your business needs.

Cultural Alignment

Latin America shares a lot of culture with North America and Europe, making it easier to work together. Most people there speak Spanish and English, so communication is usually smooth.

Overlapping Time Zones

With Latin America being only 1-3 hours ahead or behind the US, you can talk and work together during the same workday. This means no waiting around for replies.

Bilingual Proficiency

Many designers in Latin America speak both Spanish and English. This makes it easy for them to work with clients from different places and understand what they need for their brand.

Hiring graphic designers from Latin America is a smart move for small businesses and startups. It’s a way to get the talent, cultural fit, and price that’s just right, making it easier to compete without the problems of hiring locally or from far-off places.

Case Study: Apparel Company Finds the Right Fit

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A small women’s clothing store in Austin, Texas was having a hard time finding graphic designers who really got what their brand was about and who they wanted to sell to. Since they were a small company trying to compete with bigger stores, they needed their brand to look good without spending too much money.

After trying local agencies that were too expensive, charging about $150 an hour, they looked into hiring someone from another country to fit their tight budget. They found a graphic designer named Sofia from Argentina through a service called Floowi that connects companies with talent in Latin America.

The Process

Sofia spent the first 30 days working closely with the company’s founders to really understand what their brand and customers were like. She used her 5+ years of experience in designing for women’s brands to create mood boards, logo ideas, direction for product photos, and a full brand guide.

Her ability to speak both Spanish and English, work during the same hours as the company, and understand what their customers wanted was a big help. The work she delivered was both creative and right for the business.

The Outcome

The company was very happy with Sofia’s work. They hired her full-time, saving money compared to hiring someone locally, and finally had a brand look that matched their goals.

In the next two years, Sofia became a key part of the team. Her designs helped the company sell more, expand to 5 new countries, and get $1.2 million in funding. The founders say she was a big reason for their success.

This story shows that hiring graphic design talent from places like Floowi’s network in Latin America can save money and also bring in great talent that’s hard to find locally. The good fit in culture and communication makes working together easy and effective. For any business looking to get the most out of their marketing budget, hiring graphic designers from abroad is a smart choice.

Comparing the Numbers

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Hiring graphic designers from Latin America can save your business a lot of money, around 30-50% less than hiring someone locally. Let’s look at how the costs add up.

Salaries

In the US, a graphic designer usually makes about $50,000 a year. In Latin America, they might make between $15,000 and $30,000. That means you could pay 30% less or even half.

Benefits

For US designers, companies also have to cover health insurance, retirement savings, days off, and more. This can increase your costs by over 30%. Designers in Latin America often don’t get these extra benefits, so you save more money.

Office Space & Equipment

Since designers in Latin America work from their own places, you don’t have to spend money on office space, computers, or software for them. This could save you at least $5,000 for each designer every year.

Recruitment Fees

Finding a local designer can cost thousands in fees to recruitment agencies. Using a service like Floowi to find talent in Latin America doesn’t cost you extra.

Travel Costs

You also save on travel expenses like flights and hotels because you won’t need to bring designers from Latin America to your location for meetings.

When you add everything up, hiring graphic design talent from Latin America can be 30-50% cheaper than hiring locally. For a team of 5 designers, this could mean saving more than $100,000 a year. These savings can help you spend more on other parts of your business.

The numbers make it clear: getting your graphic design work from Latin America is a smart move financially. You get quality work for a lot less money, making it a great choice for startups and small businesses that need to watch their spending.

Best Practices for Integration When you hire a graphic designer from LATAM

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Communication Tools and Strategies

Talking well with your team is super important, especially when you’re working with people from different places. Here’s what can help:

  • Use chat apps like Slack or Microsoft Teams to talk and share files easily.
  • Have regular video chats to check in, give feedback, and get to know each other. Zoom, Google Meet, and Whereby are good for this.
  • Be clear about when you’re available to talk, considering the time difference.
  • When writing messages, explain things clearly, especially because some things might mean different things in different cultures.
  • Spend time learning how each other works and what’s important to you. It’s okay to be different!
  • After talking about something complicated, write a quick summary to make sure everyone understands.
  • Use tools like Asana to keep track of what needs to be done and by when.
Technical Optimization

Using the right online tools makes working together smoother:

  • Use design tools like Figma that let everyone work on the same thing at the same time.
  • Keep all your files in one place online, like Google Drive or Dropbox, so everyone can get to them.
  • Record videos showing how to do something so it’s clear for everyone.
  • Have a shared calendar to make planning meetings across time zones easier.
  • Set up automatic reminders for meetings and deadlines so nothing gets missed.
Building Strong Partnerships

Understanding each other is key to working well together:

  • Teach each other about how things are done in your culture and be open to learning.
  • Talk about what you expect from each other early on to avoid confusion later.
  • Say thank you and well done to show you appreciate each other’s work.
  • Share feedback regularly to help each other improve.
  • Don’t be afraid to joke around and have fun. It helps everyone get along better.

With good talking strategies, the right tools, and a friendly approach, teams from different places can work really well together. Just remember to be kind, listen, and be willing to understand each other.

Conclusion: A Compelling Solution

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Deciding to hire a graphic designer from Latin America is a smart choice for businesses that want to make their brands look good without spending a lot of money. There are plenty of talented designers there who understand both American and Latin American styles, making it easier to find someone who really gets what your business needs.

Key Takeaways
  • Access to specialized talent: Big cities in Latin America are full of creative designers who know a lot about different styles. This means you can easily find someone who’s just right for your project.
  • Significant cost savings: Because things like salaries and office expenses are lower in Latin America, you can save a lot of money, around 30-50%, compared to hiring someone in your own country. For a team of 5, that’s like saving more than $100,000 every year.
  • Cultural and linguistic fit: Since many people in Latin America speak both Spanish and English and share a similar culture with the US, working together is usually pretty smooth. Plus, being in similar time zones means you can talk and work together more easily.
  • Proven results: Stories from companies that have hired designers from Latin America show that it can really help a business grow. For example, one clothing startup worked with a designer from Argentina and ended up expanding into 5 new countries and raising $1.2 million.

Hiring graphic designers from Latin America can really help startups look as professional as bigger companies, but at a lower cost. This approach lets you use your budget more wisely on other important things. By bringing in creative experts from Latin America, you get help in making your brand stand out. It’s a practical way for small businesses to look great and connect better with their customers.

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Cam Velasco

CEO & Co-Founder

Unlock your marketing potential with Floowi

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