5 Reasons Your Business Should Hire Dedicated SEO Consultant

By Cam Velasco

CEO & Co-Founder
Published: Apr 9, 2024
Hiring a dedicated SEO consultant can significantly boost your business's online visibility and performance. In simple terms, an SEO consultant helps your website attract more visitors, improve user experience, and adjust strategies based on the latest trends, all while being a cost-effective solution for long-term online success.
Two professionals analyzing an SEO performance chart on a tablet, with notepads, pens, and a coffee cup on the table, indicative of a strategic business meeting.

Hiring a dedicated SEO consultant can significantly boost your business’s online visibility and performance. In simple terms, an SEO consultant helps your website attract more visitors, improve user experience, and adjust strategies based on the latest trends, all while being a cost-effective solution for long-term online success.

Dedicated SEO Consultant Expertise in Latest Trends and Techniques

Two professional women in an office, one holding a tablet, discussing over a computer workstation.

Hiring a dedicated SEO consultant means they’re always up to date with the newest tricks and changes. Google and other search engines often update how they decide which websites to show first. Having someone who knows these rules well can really help your website stay on top.

Keeping Pace with Google’s Algorithm Updates

Google changes its rules hundreds of times a year to make search results better. Big changes can really mix things up. An SEO expert keeps an eye on these updates and changes your website’s strategy so you don’t fall behind.

  • They try out new ways to make your website more noticeable and keep an eye on how well it’s doing.
  • By understanding these updates quickly, they can help you make the most of them and avoid any trouble.
Leveraging Emerging SEO Tactics and Innovations

Dedicated SEO consultants also look into new trends that could help your website:

  • Featured snippets optimization – Making content that can show up in special boxes on search results.
  • Voice search optimization – Making sure your content works well when people use voice search.
  • Video SEO – Making your videos easier to find and watch online.
  • Local SEO – Helping your business show up in searches in your area.

Trying these new things early can give you an advantage over others.

Providing Personalized SEO Strategies

Using the same SEO plan for everyone doesn’t usually work well. Good SEO people make a plan just for your business based on things like:

  • What words people use to find your website
  • What kind of business you have
  • Where your business is
  • How your website is set up
  • What kind of content you like
  • How you measure success

This way, they can use what makes your business special to get better results.

Adjusting Efforts to Meet Evolving Business Needs

As your business grows or changes, your SEO needs to change, too. A dedicated SEO consultant make sure his work supports what your business is trying to do now.

For example, they might change their focus:

  • From getting attention to getting leads
  • To new products, services, or places
  • To reach different types of customers

This makes sure SEO helps your business goals over time.

By having an SEO expert who knows about the latest trends and updates, your business can be more visible online and reach the people you want to find.

Comprehensive SEO Strategy Development

A young man in glasses working on a laptop with SEO-related sketches and concepts drawn around him.

Creating a full plan for SEO is key for companies that want to show up higher in search results and bring in more people who are interested in what they offer. This means doing a lot of research, figuring things out, making plans, and then putting those plans into action in many different areas.

Conduct Thorough Keyword Research

Finding the right words and phrases that your potential customers use to look for your products or services is the first step to a good SEO strategy. This lets you make your website’s content focused on what people are actually searching for.

  • Use tools like Google Keyword Planner to find popular, not-too-competitive terms related to your business.
  • Organize keywords by topic to target different products, services, places, etc.
  • Choose keywords based on how often they’re searched and how relevant they are to focus your efforts.
Perform an In-Depth Content Gap Analysis

See how your current website content matches up with the keywords people are searching for to find areas where you can do better.

  • Check your site to list existing content linked to target keywords.
  • Spot content gaps where you’re missing chances to rank for important search queries.
  • Make new on-page content to fill those gaps and meet what users are looking for.
Improve Technical SEO Elements

Lots of technical stuff affects how search engines find, understand, and rank your site. Making these better can really help your SEO.

  • Make sure you’re using title tags, meta descriptions, headings, alt text, etc., correctly.
  • Make your site faster by optimizing images, using caching, CDNs, etc.
  • Fix broken links, 404 errors, structured data issues, etc.
  • Make sure search engines can properly read JavaScript content on your site.
Build High-Quality Backlinks

Getting links from well-respected websites shows search engines that your site is trustworthy and relevant. This should be a big part of your SEO plan.

  • Find relevant websites to write guest posts for or get mentioned on.
  • Create content that’s worth sharing, like infographics or reports.
  • Look for media mentions, interviews, partnerships.
  • Remove bad links to avoid penalties.
Track and Measure Results

You need to keep an eye on important SEO metrics to see how well you’re doing.

  • Use Google Search Console and Analytics to watch rankings, clicks, traffic.
  • Look at how engaged visitors are, like if they leave quickly or stay a while.
  • Keep track of links earned, social shares, etc.
  • Set up a regular schedule for reporting to help guide your efforts to make things better.

By covering all these areas – content on your site, technical improvements, and getting links from other sites – you can create an SEO plan that’s just right for your business and based on real data. This helps your site grow in search results over time.

Enhanced Website Performance and User Experience

A hand interacting with a touch screen interface displaying the acronym UX and related terms like user experience, accessibility, and simplicity.

Hiring an SEO consultant can make your website work better and be more enjoyable for people to use. This can help your website show up higher in search results, attract more visitors, and get more people to do what you want them to do on your site.

Faster Page Load Times

SEO consultants help make your website load faster by optimizing images, code, and where your website is hosted.

  • Websites that load quickly are more likely to appear higher in search results.
  • A fast-loading website also makes for a happier visitor.
  • Ideally, pages should load in less than 2-3 seconds.
Mobile Optimization

With more people using their phones to go online, it’s important that your site works well on mobile devices.

  • Consultants make sure your site looks good and is easy to use on a phone.
  • They check that buttons and links are easy to tap.
  • They also make sure text is easy to read on a small screen.
Improved Site Search

An SEO consultant can make searching on your site better.

  • They work to give users more accurate search results.
  • They add features that help users correct or refine their searches.
  • This includes things like fixing typos automatically.
Clear Site Navigation

Making it easy for users to find their way around your site is key.

  • Sometimes, this means changing how menus are set up.
  • Visual signs can help guide users to important pages.
  • Breadcrumbs, which show where you are on a site, can also help.

By making your website faster, easier to use on mobile, improving search on your site, and making navigation clearer, an SEO consultant can make your site a nicer place for visitors. This means people are more likely to stay longer and do things like buy your products or sign up for your services.

Cost-Effectiveness and Efficiency

A person's hand holding a magnifying glass over the word COSTS, with a blurred bar graph in the background.

Choosing to work with a dedicated SEO consultant can be a smart way to save money, especially when you compare it to hiring a whole team to do it in-house or trying to figure it out by yourself. They offer plans that can be shaped to fit exactly what your business needs, giving you access to an expert who’s all about making your website better without the extra overhead.

Save on Training and Onboarding
  • SEO consultants come ready with the skills needed, so you don’t have to spend money or time getting someone up to speed.
  • They keep themselves informed about the latest in SEO, meaning you’re not footing the bill for their education.
Pay Only for What You Need
  • You can pick a plan that matches your current situation.
  • If things change, you can easily adjust your plan.
  • This flexibility is often cheaper than having full-time staff.
More Value for Your Budget
  • Because consultants focus just on SEO, they can do a lot with what you give them.
  • This means a larger portion of your budget goes directly into making your site better, not on side costs like office space or equipment.
Significant Savings Over In-House Team
  • You don’t have to worry about the costs that come with an office or buying computers and other equipment.
  • Their deep knowledge leads to better results without spending more.

At Floowi, our experts from around the globe offer great value. You get someone who’s all in on making sure your site ranks higher, attracts more visitors, and gets more people to take action. With plans that are made to fit what you’re looking for and your budget, it’s a very smart choice.

Long-Term Results and Continuous Optimization

A hand walking up a bar graph labeled SEO on a yellow background, representing search engine optimization strategy.

Hiring a dedicated SEO consultant is like having a guide who helps your website get better and better over time. They keep everything updated and make sure your site keeps getting noticed by more people. Here’s how they do it:

Keeping Your Site Current with the Latest SEO Best Practices

An SEO consultant makes sure your website is always playing by the rules and using the latest tricks to stay visible. They do things like:

  • Keeping an eye on Google’s changes and tweaking your site to match
  • Fixing any technical problems that might slow your site down or make it hard to use on phones
  • Working to get more good-quality links pointing to your site

They help your site stay in the game as things change online.

Expanding Your Reach to New Audiences

As your business grows, a dedicated SEO consultant helps you find new people who might be interested in what you offer. They do this by:

  • Looking for new keywords that people are using
  • Creating content that talks about new topics
  • Getting other websites to link to yours

This way, more people can find you.

Providing Ongoing Performance Tracking and Optimization

Your consultant keeps a close eye on how your site is doing and uses that info to make it better. They look at things like:

  • How many people are visiting your site
  • How high your site ranks in search results
  • How well people are engaging with your site

They use this information to try new things and fix any issues quickly.

Delivering Steady Returns on Investment

The efforts your dedicated SEO consultant puts in lead to good things like:

  • More people coming to your site from search engines
  • Your brand becoming more well-known
  • More people doing what you want them to on your site, like buying something

Instead of looking for quick fixes, your consultant’s work builds up over time for lasting growth.

With a guide who knows what your business needs and how to keep improving, your website stays flexible and keeps doing well. This long-term approach is really important for staying successful.

Conclusion

Two businessmen looking at a laptop, discussing work with focus and cooperation.

Getting a dedicated SEO consultant for your business is a smart move if you want more people to find your website online. Here’s why it’s a good idea:

  • Keeping up with SEO changes: SEO can get pretty complicated, and it’s always changing. A consultant makes sure your website is up to date with these changes.
  • Making a solid SEO plan: They’ll figure out which words people use to find your site, see where your site needs work, fix any technical issues, and help get other websites to link to yours. This helps your site show up higher in search results.
  • Making your website work better: They’ll help your site load faster, look good on phones, make it easier for people to search on it, and improve how people navigate around it.
  • Saving money: You only pay for what you need, which can be cheaper than hiring a whole team. You get more for your money.
  • Helping your business grow over time: They keep making improvements and tracking how well your site is doing. This means more people visiting your site and doing things like buying your products.

Hiring a consultant is about making sure your site does the best it can to bring in visitors. It’s an investment that helps your business grow by making your website easier to find and use.

An advertisement promoting the hiring of full-time SEO specialists for $5 per hour from South America, featuring a smiling man with folded arms.

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Cam Velasco

CEO & Co-Founder

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