How to Improve SEO and Increase Traffic on New Websites

By Cam Velasco

CEO & Co-Founder
Published: Mar 17, 2024
Starting a new website and want it to get noticed? In this article we'll dive on how to improve SEO and traffic of your website. let's begin!
The image features large white letters spelling 'SEO' suspended against a vibrant blue background, suggesting a focus on search engine optimization.

Starting a new website and want it to get noticed? Here’s a quick guide on how to improve SEO and traffic of your website:

  • Focus on On-page Optimization: Work on page titles, descriptions, and content quality.
  • Build Links: Get reputable sites to link back to yours.
  • Improve Technical SEO: Ensure your site is fast and mobile-friendly.
  • Conduct Keyword Research: Find what your audience is searching for.
  • Create High-Quality Content: Write detailed, helpful articles.
  • Use Social Media: Share your content to attract more visitors.
  • Monitor Performance: Use tools like Google Analytics to track your progress.

By paying attention to these key areas, you can increase your site’s traffic and visibility on search engines.

What is and How to Improve SEO?

SEO means making your website easier to find on search engines like Google. When you search for something online, the websites that show up first are usually using SEO. It’s all about getting more people to visit your site without paying for ads, by making sure your site shows up higher in the search results.

SEO focuses on making your website user-friendly and full of good information. It includes working on the content of individual pages (on-page optimization) and making your whole site look good in the eyes of search engines (off-page optimization).

Benefits of SEO for New Websites

Implementing strategies to improve SEO can really help new websites by:

  • Making your site more visible – If your site is easier to find, more people will visit it. This is great for getting your site off the ground.
  • Building trust – Websites that appear at the top of search results seem more trustworthy and professional to people.
  • Bringing in the right visitors – SEO helps attract people who are actually interested in what you offer. This means they’re more likely to stick around or buy something.
  • Saving money – Getting traffic from search engines is free, unlike paying for ads. This can be a more affordable way to get noticed.
  • Beating the competition – Even if your site is new, good SEO can help you jump ahead of more established sites in the search results.
  • Getting your brand out there – Showing up in search results helps more people learn about your brand.
  • Long-term growth – Unlike ads, the benefits of SEO keep growing over time, as long as you keep up with it. This means your site can continue to do well in the long run.

Starting with SEO early can really set your site up for success, making it easier for people to find and trust your site, bringing in the right kind of visitors, and helping your site grow over time.

Conducting Effective Keyword Research to Improve SEO Results

Importance of Keyword Research

Keyword Research

Finding the right keywords is like knowing exactly what your audience is typing into Google to find stuff like yours. It’s super important because:

  • It tells you what people are actually looking for so you can talk about those things on your site.
  • Helps you see which words aren’t too hard to rank for but lots of people are searching for.
  • Gives you the scoop on what folks are thinking when they search, so you can make your pages the answer to their questions.
  • Finds those special, longer phrases (long-tail keywords) that might not get tons of searches but are super specific and likely to bring in people ready to take action.
  • Lets you keep an eye on which keywords are working well and change up your plan if you need to.

Basically, good keyword research sets you up for getting more of the right kind of visitors to your site.

Tools and Techniques

Here are some simple ways to find those golden keywords:

  • Google Keyword Planner – A free tool that shows you how many people are searching for different words.
  • SEMrush and Ahrefs – These are fancier tools that cost money but give you a lot of details about keywords and what your competition is doing.
  • Look at what your competitors are doing – Seeing the keywords they use can give you some good ideas.
  • Use Google’s suggestions – When you start typing in Google, it suggests other searches. Those suggestions are great keyword ideas.
  • Group your keywords – Put similar keywords together to help organize your content.
  • Understand what people are really looking for – Break down search terms to get at the heart of what people want to know.
  • Keep up with trends – Pay attention to which keywords are getting more or less popular.

Remember to check back on your keywords now and then because what people search for can change.

Analyzing Competition

Looking at what keywords your competitors are using can help you figure out:

  • What topics they’re focusing on so you can find your own angle.
  • How hard it might be to rank for certain keywords. If a keyword is less competitive, it might be easier for you to get a good spot in search results.
  • Opportunities to find less obvious keywords that could still bring people to your site.
  • Places where you might be able to get backlinks from similar websites.
  • Any keywords they might not be paying much attention to that you could use.
  • How they change their strategy over time, giving you ideas on how to adjust yours.

Keeping an eye on the competition is key to finding ways to get ahead in search results and pull in more visitors.

On-page Optimization

Making your web pages better for search engines and people is key. This means working on the stuff you can see, like words and pictures, and the stuff you can’t, like how fast it loads. Doing this well can help more people find your site and like what they see.

Optimizing Title Tags and Meta Descriptions

The title tag and meta description are like a mini-ad for each page. They help people decide if they want to visit your page from a search engine. Here’s how to make them good:

  • Keep title tags short, under 60 characters, and make sure they say what the page is about. Try to use the main idea of your page as a keyword.
  • Write meta descriptions that are about 150-160 characters long. They should give a quick summary of the page and include the main keywords.
  • Make sure both the title tag and meta description match what’s actually on the page. This helps set the right expectations.
Creating High-Quality Content

Putting up new and interesting stuff on your site helps a lot. Here’s how to do it:

  • Use keyword research to figure out what to write about. Look for topics that aren’t too hard to rank for but have enough people interested in them.
  • Write detailed and useful articles that help people learn something or solve a problem. Keep them organized and easy to read.
  • If you have old or short articles, make them better and longer. This can make your site more helpful.
  • Share your new articles on social media or through email to get more people to see them.
Incorporating Keywords

Using the right words in your content and on your site helps search engines understand what your site is about:

  • Put your main ideas (keywords) in the title, subtitles, and a few times in the text. But don’t overdo it. It should feel natural.
  • Use keywords in your pictures’ names and descriptions. This helps with image searches.
  • When setting up your site, use keywords in page addresses and file names.

By focusing on these on-page elements, new websites can start to show up more in search results and attract the right visitors.

Off-page Optimization

Off-page optimization is about doing things outside of your own website to get more people to notice and visit your site. It’s mostly about getting other websites to link back to yours, which helps search engines see your site as more important and trustworthy.

Guest Blogging

Guest blogging means writing articles for other websites in your industry. This is good for a few reasons:

  • You get to show your stuff to another website’s audience.
  • You get links back to your site, which search engines like.
  • It helps you become known as an expert in your field.

When you’re guest blogging:

  • Find good websites – Look for websites that fit with what you do and have a lot of people visiting them. You want websites that will link back to your site in your author bio.
  • Write great articles – Make sure what you write is interesting and useful. You can include links back to your own site when it makes sense.
  • Share your work – Put your guest articles on social media to get even more people to see them.
Link Building Through Partnerships

Working with other businesses can help you both get more links:

  • Talk to people in your area and link to each other’s websites. You can interview them and share it on your site, and they can do the same.
  • Make infographics together that link back to both of your sites.
  • Share each other’s blog posts or webinars on your sites.

Make sure you work with businesses that have something in common with yours and that you both agree on how you’ll link to each other.

Social Media

Using social media can help get more people to see your content:

  • Post your new blog posts on your social media pages. Ask your friends to share them too.
  • Join in on conversations about your industry and link back to your site when it’s relevant.
  • Make graphics for social media that link to your latest blog post to get more people interested.

The key is to keep people engaged with interesting content, not just to keep linking to your site.

Link Reclamation

Sometimes links to your site stop working. It’s important to fix these:

  • Use tools like Ahrefs to find broken links.
  • Talk to the website owners to get the links working again.
  • Update old content on your site with new links.

Keeping up with this helps make sure all the links you’ve worked hard to get keep sending people to your site.

By using these strategies, new websites can start to be seen as more important by search engines, which helps more people find them. Remember, it’s better to have a few high-quality links than lots of low-quality ones. Always focus on creating good content that others will want to share.

Technical SEO Factors

Website Speed and Performance

Making sure your website loads quickly is super important. If your site is slow, people might leave before they even see what you have to offer. Here’s how to speed things up:

  • Make your pictures and videos smaller without losing quality.
  • Simplify your website’s code by getting rid of unnecessary characters.
  • Use caching to help your site remember and load faster for repeat visitors.
  • Make sure your website’s server responds quickly.
  • Choose a good web hosting service that can handle your site’s needs.

Keeping an eye on things like how long it takes for your page to show up fully (LCP), how quickly it responds to clicks (FID), and how stable it is while loading (CLS) can also help make your site better for visitors.

Mobile Optimization

Nowadays, most people use their phones to look things up online. So, if your website doesn’t work well on phones, you’re missing out. Here’s what you need to do:

  • Make sure your site looks good and works well on any size screen.
  • Consider using AMP to make your pages load faster on phones.
  • Keep your pages light by making images smaller.
  • Make buttons and links easy to tap on a touchscreen.
  • Stay away from software that doesn’t work well on phones.

Testing your site on actual phones and tablets, not just computer simulations, can help you spot and fix any issues. By focusing on making your site mobile-friendly, you’re making it easier for more people to find and enjoy your content.

Content Strategy for SEO

Having a smart plan for your content is key to getting better at SEO and bringing more people to your website. Regularly putting out blog posts, videos, and other types of content can really help your website show up more in search results over time.

Leveraging Blog Content
  • Posting new blog content often tells search engines your site is up-to-date, reliable, and deserves a good spot in search results.
  • Using the right keywords in your blog posts can help them show up when people are looking for those topics.
  • Writing detailed, helpful blog posts keeps visitors on your page longer. This tells search engines your content is valuable.
  • New, quality blog posts can get more links from other sites, shares on social media, and people talking about your site.
  • Linking from your blog posts to other parts of your site helps with your site’s structure and linking between pages.

To make the most of blogs for SEO:

  • Try to post a new, keyword-focused blog every week.
  • Aim for blog posts to be at least 500 words, using your main keywords 2-4 times.
  • Add links in your blog posts to other parts of your site.
  • Share your blogs on social media.
Incorporating Visual Assets
  • Using pictures, infographics, videos, and other visuals makes your pages more interesting and can help them rank better.
  • Visuals help break up text, making your content easier to read.
  • Naming your images and videos with keywords and adding alt text can help them show up in search results.
  • Videos and infographics are often shared a lot on social media, which can lead to more links to your site.

To use visuals for SEO:

  • Add at least one image with keywords to every blog post.
  • Create a video or infographic each month and share it in blogs and on social media.
  • Make sure to use alt text and descriptive file names with keywords for your images.

By putting out a mix of blog posts, videos, and infographics regularly, you can really help your site get noticed more in searches and grow your audience over time.

Analytics and Performance Tracking

Setting Up Google Analytics

Google Analytics

Getting Google Analytics on your website is like installing a dashboard that shows you how your site is doing. Here’s how to get it going:

  • Create a free account with Google Analytics
  • They’ll give you a special code
  • Put this code into the code of your website, right before the </head> part ends
  • Decide what actions (like purchases or sign-ups) you want to track as goals
  • You can also track more specific things with custom settings
  • Check if it’s working by looking at the Real-Time reports

Once Google Analytics is up and running, it’ll show you stuff like:

  • Where your visitors are coming from
  • What kind of people are visiting
  • How they move through your site
  • Which pages make people want to do something like buy or sign up
  • How much people like your content

This info helps you see what’s working and what’s not, so you can make your site better.

Analyzing Performance Data

To use the info Google Analytics gives you for improving your site:

Spot your star pages

  • Pages that get a lot of visits or keep visitors around are doing something right. See if you can make them even better.

Fix the pages that aren’t doing so well

  • If some pages hardly get any visits or people leave quickly, they might need better content or some technical fixes.

Find new keyword ideas

  • Check out which search terms are bringing people to your site and look for similar ones you can target.

Make changes based on what visitors do

  • Use reports to understand where visitors come from and go next. This can help you make their experience smoother.

Keep an eye on changes

  • Create your own dashboard to watch how things like visits and clicks change over time for your most important pages and keywords.

Get alerts for big changes

  • Set up notifications for when your traffic or rankings drop suddenly, so you can fix any problems right away.

Regularly checking your site’s data helps you spot what’s working well and what needs improvement, so you can keep making your site better for your visitors.

Staying Updated on SEO Best Practices

Keeping up with the latest SEO tricks and tips is key if you want your website to get noticed on search engines like Google. The rules for SEO change often because of updates to search engine algorithms and new web technologies. If you don’t keep learning, you could fall behind your competition. Here’s how to make sure you’re always in the know:

Follow Industry Blogs and Resources
  • Make a habit of reading trusted SEO blogs and websites like SearchEngineJournal, Moz, Ahrefs, and Semrush. They share expert advice on everything from technical SEO to content tips.
  • Look for detailed articles on things like Google’s latest changes and tips for improving your website.
  • Keep an eye out for any news about Google’s algorithm updates and how they could affect your site.
Understand Google’s Quality Guidelines
  • Take some time to go through Google’s guidelines for what makes a great website. They talk about things like being mobile-friendly, loading quickly, and showing that you’re an expert in your field.
  • Make sure your website and its content meet these guidelines to rank well on search engines.
Monitor Algorithm Updates
  • Stay alert to any news from Google about changes to its algorithm, and watch your website’s performance for any big shifts in traffic or search rankings.
  • Be ready to adjust your SEO strategy if you notice a drop in your rankings due to an update.
Explore SEO Tools and Resources
  • Use tools like SEMrush, Ahrefs, and Screaming Frog to check how your website is doing and find areas you can improve.
  • Regularly check Google Search Console and Google Analytics to keep an eye on issues like crawl errors and to see where your visitors are coming from.

By keeping up with SEO news, understanding what Google looks for, watching for algorithm changes, and using the right tools, you can make sure your SEO game is strong. This way, you’ll stay ahead of the competition and keep bringing in more visitors to your site.

Conclusion

Starting SEO for new websites might seem tough, but sticking to the basics can really help your site grow naturally. Focus on making your pages better, writing great stuff, getting other sites to link to yours, making your site fast, and keeping an eye on how well it’s doing. Here’s what to remember:

  • Do your homework to find out what words people use when they search for stuff like yours. See what others are doing and learn from them.
  • Make sure the important parts of your site like titles, web addresses, picture descriptions, and the content are all using the right words in a way that feels normal.
  • Try to get other good websites to link to you by writing guest posts, partnering up, using social media, and fixing broken links. Remember, it’s more about the quality of links than how many you have.
  • Check that your site works well and quickly, especially on phones. Tools like Lighthouse and PageSpeed Insights can help with this.
  • Use tools like Google Search Console and Google Analytics to see how your site is doing. Set goals and get alerts for big changes. Use what you learn to make your site better.
  • Keep up with the latest in SEO by reading up on it and using tools to check how your site is doing. Stay alert to any changes in how search engines rank sites.

The key is to keep improving based on what you learn from research and data. Keep making your content better and look for good links from other sites. Make your site better based on what people who visit it do and how well it turns visitors into customers. By making SEO a big part of your site from the start, you’re setting it up to do well in the long run, reaching more people who are interested in what you have to offer.

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Cam Velasco

CEO & Co-Founder

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