Most popular SEO AI Tools in 2024

By Cam Velasco

CEO & Co-Founder
Published: Mar 8, 2024
Choosing the right AI tool for your SEO efforts depends on your specific needs, goals, and budget. This article introduces the most widely used AI tools by SEO specialists.
A person interacting with a holographic interface displaying various SEO and digital marketing icons.

SEO AI tools have become indispensable for boosting website visibility and engagement. 

Choosing the right AI tool for your SEO efforts depends on your specific needs, goals, and budget. This article introduces the most widely used AI tools by SEO specialists. 

Top SEO AI Tools in 2024

1. Semrush

SEMrush: qué es y principales funciones


Semrush is like a Swiss Army knife for online marketing. It has lots of tools to help you with SEO and making your content better. Here are some things it can do:

  • Keyword research: Helps you find the right words to use so people can find your site.
  • Site audits: Checks your site for problems that could hurt your search rank.
  • Backlink analysis: Looks at who’s linking to your site and finds new link opportunities.
  • Rank tracking: Keeps an eye on where your site ranks for certain keywords.
  • Content analytics: Helps you see how people interact with your content.
  • Competitor analysis: Lets you peek at what your competitors are up to.
  • PPC keyword research: Finds good keywords for your ads.
  • Social media toolkit: Helps manage your social media and see how you’re doing.
Ease of Use

Semrush is user-friendly. It has a simple layout where you can easily find and use its features. They also have helpful guides and customer support ready whenever you need a hand.


Semrush gives you reliable data to help you make smart choices for your SEO and content. People who use it say it’s really helpful for spotting chances to get better and keeping an eye on their progress.


Semrush works well with websites built on WordPress and Shopify. This means you can work on making your site better directly from your website’s control panel.


Semrush isn’t free, but it has different plans based on what you need and how much you want to spend:

  • Pro: $99.95/month
  • Guru: $199.95/month
  • Business: $399.95/month

2. Surfer SEO

Surfer SEO Review: An In-Depth Analysis and Evaluation


Surfer SEO is a tool that uses AI to help make your website’s content better so it shows up higher in search results. Here’s what it can do:

  • AI Content Editor: Gives tips on how to make your content better while you’re writing, like using the right keywords, adding headings, and including images.
  • AI Content Briefs: Makes outlines for new articles that include everything needed to rank well.
  • NLP Analysis: Checks if your content covers all the topics it should, using a smart tech called natural language processing.
  • Plagiarism Checker: Makes sure your content is original.
  • Backlink Analysis: Looks at the links of websites that rank well to help you understand what you need.
  • Keyword Research: Helps find the best keywords to use and see how tough the competition is.
  • Audit Tool: Finds technical problems on your site that could be hurting your ranking.
Ease of Use

Surfer SEO is straightforward and easy to use. It has guides and support if you need help. But, it might feel a bit overwhelming at first because it gives you a lot of information.


Surfer SEO is really good at making sure your website’s pages are set up to rank well. If you follow its advice, you could see your site move up in search results. Just be careful not to go overboard.


Surfer SEO works well with WordPress, Shopify, and other platforms, making it easy to use while you’re working on your site.


Surfer SEO starts at $89 a month for the Pro plan. There are also more expensive options if you need more from the tool.

3. Frase - AI For Creators Directory


Frase is a tool that helps people write better and faster. It’s like having a smart assistant that gives you ideas and helps make your writing clearer. Here’s what it does:

  • Content Ideas: Comes up with topics, titles, and even full articles that are good for SEO and getting people interested. This means less time worrying about what to write.
  • Rewrites and Expansions: It can take what you’ve already written and make it better or create new versions to share elsewhere.
  • Natural Language Processing: This smart feature makes your writing easier to read and more engaging by checking how it’s structured.
  • SEO Checks: Gives tips on how to make your titles, meta descriptions, headings, and keywords better. It also suggests what links and images to add.
  • Competitor Analysis: Lets you peek at what your competitors are writing about, so you can find new ideas.
  • Google Trends Integration: Helps you spot what’s becoming popular so you can write about hot topics at the right time.
Ease of Use

Frase is simple to get around. It gives clear advice on how to improve your writing. You can also adjust its settings to suit your style.


People who use Frase save a lot of time because it helps with many writing tasks. It also makes sure your articles follow SEO best practices.


Frase works with tools like Google Docs and Word. It doesn’t plug directly into websites, though.


Frase has a free version with some limits. Paid plans start at $29 a month for one person. There are also custom prices for bigger teams.

4. SE Ranking

SE Ranking Review - Features, Pricing & Pros, Cons (2024)


SE Ranking is a tool that uses AI to help make your website do better in search results. Here’s what it offers:

  • Keyword Tracking: Keeps an eye on how your chosen keywords are doing.
  • On-page Optimization: Gives smart tips for making your website’s pages better for SEO.
  • White-label Reporting: Lets you create reports with your branding to show to clients.
  • AI Content Creation: Helps come up with new content ideas and starts writing them for you.
Ease of Use

SE Ranking is easy to get around with a clear layout. It also has guides and support if you need help.


People using SE Ranking have seen their websites get more visitors and rank higher. The tool for creating content ideas also saves a lot of time.


SE Ranking works with WordPress, Shopify, Squarespace, and more. It also has an API for custom needs.


SE Ranking’s prices start at $55 a month for the basic plan. There are free 14-day trials to try it out.

To sum up, SE Ranking offers a bunch of helpful SEO tools with AI to make things easier. It’s good for SEO agencies and small businesses wanting more website visitors. The tool is user-friendly and easy to add to your website.

5. Alli AI

Alli AI - AI SEO Software for Marketing Agencies & Enterprises


Alli AI is a tool that helps make your website better for search engines. Here are some things it does:

  • Site-wide optimization: Alli can update your whole website at once. This means it can change titles, descriptions, and headings all over your site with just one click.
  • Visual editor: You can see how your changes will look to people visiting your site. You can make these changes right on your actual website.
  • Bulk content generation: It lets you quickly make titles, descriptions, and other bits of content for lots of pages at the same time.
  • SEO automation: Alli gives you tips on how to make your pages better for SEO. You can choose to use these suggestions automatically.
Ease of Use

Alli AI is designed to be simple. You use it by adding a small bit of code to your site. You don’t need to know a lot about technology to use it.


People say that Alli AI really helps websites rank better on search engines. Its tools for making lots of changes at once and for automating SEO tasks save a lot of time and work.


Alli AI can be used with WordPress, Shopify, Squarespace, Webflow, and even sites without a backend. It connects directly to the part of your site that visitors see.


Alli AI costs $299 a month and you can use it for up to 5 websites. Because of its price, it’s probably best for agencies or websites that are really focused on SEO.

In Conclusion

AI tools have become essential for enhancing website rankings on search engines due to the increasing complexity of ranking criteria. 

When selecting an AI tool for SEO, it’s important to consider your business needs, the problems you aim to address, and your budget, ensuring the tool aligns with your objectives and has a proven track record. 

Despite the advantages of AI in simplifying SEO tasks, monitoring the AI’s performance and adjusting strategies based on real-world outcomes remain crucial. 

Employing the right AI tool with proper management can eliminate monotonous tasks, provide significant insights more efficiently, and allow for rapid adaptation to market changes. 

This enables more focus on strategic planning and significant website improvements. As SEO increasingly incorporates AI, companies that do not adopt these tools risk falling behind. Embracing AI now offers a competitive edge over those relying on traditional methods.

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Cam Velasco

CEO & Co-Founder

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