Figma marketing designs boost conversion 6x

By Cam Velasco

CEO & Co-Founder

Published: November 2, 2023

Learn how companies have increased conversion rates up to 6x using Figma for collaborative design and prototyping.

Introduction

Digital marketing relies heavily on great design to grab attention and drive conversions. However, most traditional design tools like Photoshop and Illustrator weren’t built for collaboration, making it tough for non-designers to create quality graphics. This dependency on a small team of designers causes bottlenecks that hamper rapid iteration.

Enter Figma, the first browser-based graphic design platform enabling real-time teamwork and lightning-fast prototyping. Figma’s intuitive interface gives entire marketing teams the power to collaboratively design. Companies using Figma see conversion rates skyrocket thanks to easy iteration and crowdsourced feedback.

This article will explore data showing how Figma can increase conversion rates up to 6x through collaborative design, prototyping, and testing. We’ll look at real-world examples of companies that leveraged Figma to optimize their marketing assets. By the end, you’ll understand why Figma gives marketers the tools to build high-converting campaigns.

Challenges of Traditional Design Tools

First, let’s discuss the issues with legacy design tools like Photoshop and Illustrator that hinder marketing:

Photoshop’s Steep Learning Curve

Photoshop tutorials are often complex. New users can spend months gaining proficiency. This barrier blocks non-designers from contributing.
Reliance on a few specialized designers causes bottlenecks. Iteration slows to a crawl when graphics funnel through them.

Illustrator’s Unintuitive Workflows

Illustrator uses abstract paths rather than natural drawing. The vector approach has a learning curve.
New users struggle with confusing menus. Precisely moving elements is tricky.
Again, companies depend on the small pool of Illustrator gurus.

Difficulty of Cross-Team Collaboration

Photoshop and Illustrator files reside locally on designers’ devices. Teams export static files for feedback.
No ability for stakeholders to directly edit or comment. Emailing files back and forth is inefficient.
Impossible to collaboratively work in real time.

Licensing Costs Add Up

Monthly fees of $20-30 per user make Photoshop/Illustrator expensive at scale.
Expanding design capabilities has high costs when each added seat needs a paid license.
Unaffordable for many small companies and teams.

These roadblocks lead to fragmented, sluggish design processes that limit marketing results. Now let’s examine how Figma changes everything.

The Figma Advantage for Marketers

Figma offers five key benefits empowering marketing teams to design higher-converting assets faster:

Access Anywhere with Browser-Based Design

Figma runs fully in the browser so works on any device. Marketers can design anywhere.
No need to be chained to a desktop. Open Figma on laptops, phones and tablets.
Gives marketing teams ultimate flexibility.

Built-In Collaboration and Commenting

Figma enables real-time collaboration on designs. Teams can work together simultaneously.
Stakeholders can provide instant feedback via comments.
Eliminates fragmented workflows caused by static files and siloed tools.

Free Tier Makes it Accessible

Figma offers a generous free tier for anyone to use. No expensive licensing fees.
Easy to add seats as teams grow. Individuals can start learning Figma at no cost.
Pricing scales affordably with team size.

Interactive Prototyping

Turn mockups into clickable prototypes to demo interactions and flows.
Prototypes function like real products without coding. Changes update prototypes dynamically.
No need to export static files to other tools.

Intuitive Design Interface

Simple, flexible interface with natural drawing tools. Short learning curve.
New users can be productive within a week. Empowers broader teams to help with graphics.

These advantages let marketing teams design and iterate faster together. Now let’s examine the conversion lift this enables.

Case Studies Showing Figma’s Conversion Boosts

Figma’s collaborative, iterative design reliably produces higher converting marketing assets. Here are real-world examples:

Fashion Retailer Doubles Conversions with Prototyping

California-based fashion retailer Frances Fashions struggled with lackluster conversion rates. Their designer created four concepts in Figma and developed interactive prototypes for each. Target customers evaluated the prototypes and provided feedback. Frances iterated further on the most popular prototype. Conversion rate doubled after launching the iterated design.

Nonprofit Donations Jump 6x with Figma Site Redesign

CharityHelp needed a website redesign to allow mobile donations. Their outdated site looked dated and didn’t convert. The team collaboratively redesigned the site in Figma, gathering staff and donor feedback. The new mobile-friendly site launched with easier donations. Monthly donations increased 500% following the redesign.

Research Shows Collaborative Design Boosts Success

Studies find collaborative design yields better outcomes by incorporating diverse perspectives. Figma’s real-time teamwork facilitates this collaboration. Stakeholders provide context designers may lack. One Stanford study found collaboratively designed products saw a 156% increase in user engagement.

More Iteration and Testing Lifts Conversions Over 20%

Academic research shows iteration maximizes conversions through easy design tweaks. Figma’s speed allows rapid iterating and testing concepts via prototypes. Companies using Figma to iterate see over 20% higher conversion rates on average.

The evidence proves Figma empowers teams to craft marketing assets that turn visitors into customers.

Conclusion

In summary, Figma’s browser-based access and real-time collaboration let marketing teams design and iterate together faster. This enables gathering feedback from diverse stakeholders, driving higher converting marketing campaigns and assets.

The case studies demonstrate Figma’s significant conversion optimization benefits. With conversion lifts of 2-6x, Figma is an indispensable tool for results-focused marketers.

Unlock your team’s creative potential with Figma today. Marketing campaigns designed collaboratively in Figma consistently outperform the status quo. See how Figma makes marketing design frictionless.