Introduction to Figma for Marketing Teams
Figma’s real-time collaboration features, centralized feedback, and robust design tools have quickly made it one of the most popular platforms for marketing teams looking to improve productivity and teamwork. With Figma, you can transform how your marketing team creates and shares campaigns, assets, and designs to deliver higher quality work faster than ever before.
In this guide, we’ll provide actionable tips and strategies for leveraging Figma to get the most value for your marketing workflows. Whether you’re just getting started with Figma or looking to optimize existing processes, you’ll find advice on configuring your team’s account, designing assets efficiently, gathering feedback seamlessly, and connecting Figma to your existing marketing stack.
Implementing some of these tips can lead to better team communication, increased efficiency, accelerated review cycles, and consistent branding across campaigns. Read on to start supercharging your marketing team’s workflows with Figma today!
Setting Up Your Marketing Team’s Figma Account
To get started with Figma, the first step is setting up your team’s account and configuring the permissions and organizational structure for your needs:
Picking the Right Figma Plan
Evaluate how many team members will need editing access versus view-only access to determine the right Figma pricing plan. Their Professional plan works well for most small-medium marketing teams.
Clearly define editor roles (for designers) versus viewer-only access for stakeholders to maintain control over files. This allows wider team visibility without risking version control issues.
Configuring Your Team Profile
Use Figma’s organizational features like projects, folders and permissions to keep files organized and secure. Establish naming conventions and set up team profiles early for smoother collaboration across campaigns.
Creating Marketing Designs Efficiently in Figma
Figma simplifies creating on-brand marketing graphics, mockups and campaigns with its intuitive design toolset. Here are some tips to accelerate your team’s design process:
Build a Design System
Create a Figma design system with organized Components, Styles and Libraries to enable consistent, scalable marketing templates.
For example, Mailchimp built a centralized design system that allowed their marketing team to quickly populate branded templates for different campaigns.
Figma for Multi-Channel Content
Easily reuse brand assets to mock up optimized social posts, digital ads, website banners, and more. Figma’s frames, grids and image tools facilitate multi-channel content creation.
Streamlining Marketing Reviews and Feedback in Figma
Smooth out your review and approval cycles by centralizing feedback in Figma:
Gather Stakeholder Feedback
@mention specific reviewers in the comments and set file access to securely gather feedback from clients and team members right in the Figma file.
Prompt timely reviews by notifying stakeholders through Slack or Microsoft Teams integrations when designs are ready for feedback. Use threaded comments for more focused conversations.
Facilitate Developer Handoff
Once approved, use Figma’s built-in Zeplin integration to seamlessly export specs, assets and guidelines for engineering handoff. Annotate designs to provide context and documentation.
Integrate Figma with Your Marketing Stack
Figma offers API integrations with many popular marketing tools:
Connect Project Management Tools
Integrations with Asana, Trello, Jira and more enable you to connect design tasks and workflows to your marketing project management systems.
Inform Designs with Data
Pull insights from analytics tools like Google Analytics, Heap or Mixpanel to allow data to inform design iterations and decisions.
Key Takeaways for Marketing with Figma
In summary, Figma can help unify your marketing workflows with its collaboration-centric features. Some key takeaways:
- Optimize your team’s Figma plan and permissions for your needs
- Centralize your design system, templates and assets
- Facilitate feedback gathering and handoff
- Integrate with your existing marketing stack
To learn more about how Figma’s features can benefit your marketing team’s workflows, visit the Floowi blog for related articles, tutorials and resources tailored for marketers. Consider integrating Figma into your next marketing campaign or project to see the productivity and collaboration improvements first-hand.
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