What is an E-commerce Marketing Manager?
An E-Commerce Marketing Manager is responsible for developing and executing digital marketing strategies that drive traffic, increase conversions, and drive revenue through online platforms. They work closely with creative, product, and technical teams to align campaigns with business goals. A solid e-commerce marketing manager resume template should reflect both your strategic thinking and your ability to deliver results.
How to Write an E-commerce Marketing Manager Resume
To stand out in the hiring process, your resume needs to showcase more than job titles, it should highlight how you’ve grown traffic, optimized campaigns, and managed successful online launches. Here’s how to build your e-commerce marketing manager resume template step by step:
1. Read the Job Description Thoroughly
Review the job posting carefully. Look for keywords related to campaign performance, digital tools (such as Google Ads, Klaviyo, Shopify), and growth KPIs. Tailor your e-commerce marketing manager resume template to reflect these points.
2. Research the Employer
Understand their digital presence. Which channels do they prioritize? What tone does their brand use? Use this knowledge to tailor your resume to their expectations.
3. Include Your Contact Information
At the top of your e-commerce marketing manager CV template, include your name, phone, professional email, LinkedIn profile, and portfolio or personal website, if available.
4. Write a Resume Summary
Write a brief overview of your background, e-commerce expertise, and key accomplishments. This section should quickly grab their attention and make it clear that you’re the right fit.
5. List Your Education
Include your degree(s) and any marketing certifications relevant to the role, such as Google Analytics, HubSpot, or Meta Ads.
6. Outline Your Experiences
Focus on data-driven results. Use bullet points to describe your impact growth in sales, increases in ROAS, and customer acquisition rates. Your e-commerce marketing manager CV template should tell a results-driven story.
7. Highlight Your Skills
Create a section for both hard and soft skills. In your e-commerce marketing manager resume template, include tools like SEMrush, Klaviyo, Google Analytics, Meta Business Suite, and Shopify, as well as skills like team leadership and campaign optimization.
8. Consider Additional Information
If you’ve done side projects, managed freelance campaigns, or published marketing content, include it. These details can show initiative and expertise.
9. Edit and Format Thoroughly
Keep it clean and readable. Use consistent formatting, plenty of white space, and clear headings. A polished e-commerce marketing manager resume template shows attention to detail, just like a well-run campaign.
E-commerce Marketing Manager Resume Template
Resume Example for an E-commerce Marketing Manager
[Your Name]
[Phone Number] | [Email] | [LinkedIn] | [Portfolio URL]
Summary
E-commerce marketing manager with 8+ years of experience scaling DTC brands. Expert in campaign strategy, paid media, email flows, and CRO. Known for launching high-ROI marketing strategies and building efficient digital funnels.
Skills
– Google Ads, Meta Business Suite, Klaviyo
– Shopify, WooCommerce
– Analytics & Data Reporting
– SEO, Content Planning
– Team Leadership
Experience
Senior Marketing Manager | Glow Beauty Co. | 2019–Present
– Grew revenue from $1M to $4.5M in 2 years through multi-channel marketing
– Built data dashboards to track CAC, LTV, and campaign ROI in real time
Marketing Manager | LuxeLiving | 2016–2019
– Boosted email conversion rates by 38% with restructured automation flows
– Managed influencer partnerships and UGC content strategy
FAQs About E-commerce Marketing Manager Resumes
How Do You Make an E-commerce Marketing Manager Resume Stand Out?
Use quantifiable results, mention key tools, and match your skills to the job description. A custom e-commerce marketing manager CV template highlights your strategic and creative strengths.
What Skills Should I List on My E-commerce Marketing Manager?
This includes tools like Klaviyo, Meta Ads, Shopify, and Google Analytics, as well as skills like campaign analytics, team management, CRO, and content strategy.
How Do You Format an E-commerce Marketing Manager Resume?
Use a clean format with clear sections: summary, skills, experience, and education. An ideal e-commerce marketing manager resume template is one page (or two if you’re senior-level), easy to skim, and ATS-friendly.
What is the Job Description of an E-commerce Marketing Manager?
They lead marketing efforts for online sales, overseeing campaigns, data analysis, and revenue optimization across paid, organic, and owned media channels.
How Do You Write an Objective for an E-commerce Marketing Manager
“Motivated e-commerce marketing manager seeking to drive digital growth and optimize performance for a forward-thinking DTC brand by applying expertise in paid media and full-funnel strategy.”
