Finding and hiring a whole marketing team can be an expensive challenge for any business, especially if it is in-house.
The good news is that by leveraging offshore talent, you can assemble an affordable, dedicated marketing team to fuel growth at a fraction of the cost.
One region that has emerged as a hotspot for cost-effective yet skilled labor is Latin America.
As an offshore talent outsourcing agency, we’ve seen firsthand the benefits that companies can reap by hiring marketing teams from this vibrant and diverse region.
One of the most common questions we often encounter is how much does it cost to hire a full marketing team in Latin America?
That’s why, in this article, we break down everything you need to know about assembling an offshore marketing team in Latin America, including typical costs, key benefits, talent sourcing tips, and more.
Let ‘s get started!
Key Takeaways
- Hiring an offshore marketing team in Latin America can reduce salary expenses by 50-70% compared to local hires in the United States and Canada.
- Latin America is a vibrant region with a growing pool of qualified marketing professionals who are culturally aligned and often fluent in English, facilitating seamless collaboration.
- The professionals in Latin America share similar work styles and values with North American companies, and minimal time zone difference enabling real-time collaboration and effective meeting of deadlines.
- Utilizing an offshore talent outsourcing agency can offer additional benefits, such as time and cost savings in recruitment, making it an efficient option for companies looking to expand their marketing capabilities.
Introduction
Hiring a marketing team can be a challenging and costly endeavor. For many companies, building an in-house marketing department requires significant investments in recruitment, salaries, benefits, training, and retention.
However, by looking to Latin America, organizations can access top-tier marketing talent and capabilities at a fraction of the cost.
Overview of Offshore Marketing Teams
Latin America offers an abundant supply of qualified, motivated marketing professionals at lower rates compared to the United States and Canada.
Countries like Mexico, Brazil, Argentina, Colombia and Chile have rapidly growing talent pools of digital marketers, graphic designers, content writers, and more.
These professionals are not only skilled, but also culturally aligned with North American companies. They often speak English fluently in addition to their native language. And with only a 1-3 hour time zone difference from the US, they can collaborate in real-time and meet deadlines effectively.
Primary Benefits
The most compelling benefits of building out an offshore marketing team in Latin America include:
- Lower Costs: Reduce salary investments by 50-70% compared to local hires
- Expanded Capabilities: Hire more talent and expand marketing efforts significantly
- Local Market Knowledge: Leverage region-specific insights for targeting Latin American consumers
- Cultural Fit: Find professionals aligned with North American work styles and values
- Aligned Time Zones: Enable real-time collaboration with only a 1-3 hour time difference
- Top Talent: Gain access to qualified, motivated, and skilled marketing professionals
Understanding these advantages allows companies to maximize ROI when leveraging Latin American talent.
How much does hiring a marketing team cost?
Outsourcing your marketing needs to qualified professionals in Latin America can provide significant cost savings.
However, the price can vary depending on the level of experience, specific skills, the country you are hiring from and the demand for such professionals at the time of hiring.
Here is a breakdown of estimated monthly costs to hire marketing talent in Latin America by job role:
SEO Specialist
A good monthly compensation for a mid-level experienced SEO specialist in Latin America is from $1,200 to $2,200.
For more entry-level positions, compensation expectations range from $500 to $1,500. While senior roles vary significantly depending on expertise and skills required, they might range from $2,500 to $5,000 USD per month.
Copywriter/ Content Writer
Entry-level positions might see salaries from $400 to $1,000 per month, and more experienced or specialized writers can demand from $1,500 to $4,000 USD per month.
As you can see, it greatly varies depending on the level of expertise and the amount of deliveries and channels they must write content for.
Graphic Designer
Graphic designers in the region typically start at $500 to $1,200 per month for entry-level roles. Those with mid-level experience can expect to earn from $1,200 to $2,500, and senior-level designers with extensive portfolios and specialized skills may earn from $2,800 to $4,000 per month.
Community Manager
Community managers play a crucial role in engaging with and growing an audience on social media platforms.
In Latin America, entry-level community managers might earn between $400 to $1,000 per month. Those with more experience or specialized skills in particular platforms or industries could see their compensation rise to between $1,000 and $1,500 USD per month.
While experienced managers with a proven track record of success in driving engagement and growth in big accounts could command salaries up to $4,000 per month.
Marketing Manager
In Latin America, the cost of hiring a marketing manager can vary widely based on their level of experience, the size and industry of the company, and the specific goals they are set to achieve.
For entry-level marketing managers, salaries can start from around $1,000 to $2,000 per month. Those with mid-level experience and a track record of success in similar roles might expect to earn between $2,500 and $3,000 per month. Senior marketing managers or those with specialized skills in digital marketing, strategic planning, or international marketing can command higher salaries.
As we can see, the cost to hire a full marketing team locally can easily exceed $10,000 per month, even when opting for more entry-level or mid-level positions across various roles, which it’s definitely a less expensive choice than recruiting locally.
Is it worth it to hire an agency instead?
Now, beyond the basic salary, there are additional expenses linked to payroll including taxes, benefits, and equipment costs, which can escalate the overall cost of assembling an in-house team.
Furthermore, the recruitment process itself can be time-intensive and expensive. Considering these factors, opting for a marketing agency in Latin America could present a cost-efficient solution for certain businesses.
Agencies like Floowi offer substantial advantages for companies aiming to save time and money during the recruitment process. We manage the entire process from prospect search, to the hiring, legalities and contracts to payroll and the seamless integration of the professional into your team.
Here’s a breakdown of the benefits hiring an agency can bring to your business:
Cost Savings
Hiring an agency in Latin America can significantly reduce costs associated with finding, hiring, and managing a marketing team.
Agencies often offer packages that include a full team of experts at a lower cost than hiring individual employees.
This can result in savings on recruitment fees, salaries, benefits, and training costs. Agencies also absorb the overhead costs of equipment, software, and other resources.
Flexibility and Scalability
Another advantage of working with an agency is the flexibility and scalability it offers. Depending on your business needs, you can scale your marketing efforts up or down without the need to hire or lay off staff.
This can be particularly useful for companies experiencing seasonal fluctuations in demand or those in growth phases looking to gradually expand their marketing capabilities.
Time Savings and Focus
Working with an agency frees up time for your internal team to focus on core business activities rather than in hiring.
This can significantly reduce the workload on your internal team, allowing them to concentrate on areas where they add the most value to your business.
Faster Implementation
Hiring agencies, especially those specialized in Latin American talent, have established recruitment processes and networks in place, enabling them to source, vet, and onboard marketing professionals much more quickly than businesses might manage on their own.
This capability is particularly beneficial for companies looking to rapidly build or expand their marketing teams to meet strategic goals or adapt to market shifts.
With our deep understanding of the regional talent market, we can efficiently match your needs with the right professionals, from digital marketers and SEO specialists to content creators and social media managers.
This expedited process not only saves time but also ensures that your team is equipped with the skills and expertise needed to drive your marketing initiatives forward without the lengthy lead times that often accompany in-house hiring efforts.
Conclusion and Next Steps
Hiring an offshore marketing team in Latin America can provide significant cost savings compared to building out an in-house marketing department. By leveraging top talent abroad, companies can scale their marketing efforts in a flexible and affordable way.
Key Takeaways
- Offshore marketing talent in Latin America costs on average 40-70% less than comparable US talent.
- You gain access to a global talent pool with creative ideas and cultural insights.
- Latin American countries share similar time zones to facilitate collaboration.
Getting Started
The first step is to clearly define your marketing needs and ideal team structure. Outline the roles, required skills, and responsibilities.
Next, research offshore staffing firms like Floowi that specialize in marketing. Look at their vetting process, screening criteria, portfolios, and client testimonials.
Once you select a firm, provide detailed requirements for finding candidates that fit your needs. Then interview top applicants to ensure alignment on culture and vision.
With the right offshore partner, building out an extended marketing team in Latin America is straightforward and rewarding for maximizing marketing impact.
