4 Reasons why hiring a graphic designer from offshore is a good idea

By Cam Velasco

CEO & Co-Founder
Published: Apr 7, 2024
Hiring a graphic designer from Latin America offers a host of benefits for your business, from cost savings to creative diversity. Here's why it's a smart move:

Hiring a graphic designer from Latin America offers a host of benefits for your business, from cost savings to creative diversity. Here’s why it’s a smart move:

  • Cost Efficiency: Enjoy significant savings with lower hourly rates compared to US designers.
  • Flexibility and Scalability: Easily adjust team sizes to fit project demands without the hassle of local hiring processes.
  • Access to Diverse Skills and Creative Perspectives: Tap into a pool of talent with fresh ideas and specialized expertise.
  • Strong Cultural Affinity with the US: Benefit from a workforce that understands American culture and works in similar time zones, making collaboration smooth.

In short, you get to save money while accessing a wide range of design skills, all with the convenience of cultural and temporal proximity.

Top Reasons for Hiring a Graphic Designer From LATAM

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Cost Efficiency

Hiring graphic designers from Latin America can really help your business save money. Let’s look at how this works:

Hourly Rates Are 50-70% Cheaper

Designers in Latin America usually charge between $15-25 USD for every hour they work, while in the US, designers might ask for $50-150 per hour. So, you end up spending a lot less for the same amount of work.

No Additional Overhead Expenses

When you work with designers from far away, you don’t have to worry about extra costs like taxes, benefits, or providing a place and tools for them to work. This means you spend even less.

Easy to Scale Teams Up and Down

If sometimes you need more designers and other times you need fewer, it’s easy to adjust with an offshore team. You won’t have to deal with the cost or trouble of hiring and firing. Plus, if you have a big project, you might even get a discount.

Sample Cost Comparison

Here’s a simple example to show how much you might save on a project that takes a month:

As you can see, the difference in cost is huge. By choosing a designer from Latin America, you can use the money you save for other important parts of your business.

The bottom line is, hiring offshore graphic designers is a smart move for your wallet. Just make sure you pick someone good to work with, and you’ll get great value.

Flexibility and Scalability of Hiring a Graphic Designer From Offshore

A hand is placing the last of several wooden blocks with arrows pointing upwards, representing growth or progress in a business context.

Hiring a graphic designer from LATAM gives your business a lot of room to change and grow. Here’s why it’s a good idea:

Easy Scaling of Teams

When you work with a team from another country, you can easily make your team bigger or smaller depending on what you need. If you suddenly have a lot of work, you can add more designers. If things get quiet, you can reduce the team size. This saves you from the trouble and cost of hiring and firing all the time.

Handle Fluctuating Workloads

Offshore teams help you deal with busy times and slow times smoothly. You can quickly get extra help when there’s a lot to do and scale back when it’s not as busy. This flexibility means you can always handle the work coming your way.

Focus In-house Efforts on Critical Work

With a team from another country taking care of the everyday design tasks, your main team can concentrate on the really important projects. This means they can do more of the work that makes a big difference for your business.

Test New Ideas Economically

Having a team offshore makes it cheaper to try out new design ideas. You can experiment with different looks and formats to see what works best without spending a lot of money. This is great for finding out what your audience likes.

24/7 Productivity

With designers in different time zones, you can have work done around the clock. You can pass on tasks at the end of your day and have new designs ready to go by the time you start work again. This keeps projects moving fast.

In short, having a team of designers from other countries makes your business more flexible. You can easily adjust your team size, handle more or less work, try new ideas, and keep projects moving quickly. This flexibility is really valuable.

Access to Diverse Skills and Creative Perspectives

Several hands pointing to colorful triangular pieces with icons of people, possibly representing team diversity or assembling a team for a project.

When you hire graphic designers from other countries, you get a team with a wide mix of skills and new ideas. Here’s why this is great for your projects:

Specialized Expertise

These teams have designers who are really good at specific things like:

  • Making animations and moving graphics
  • Designing user interfaces and experiences
  • Creating designs for print materials and packaging
  • Drawing illustrations
  • Building websites and digital designs

This means you can easily find someone who’s just right for what you need.

Fresh Ideas and Styles

Designers from around the world bring their own styles and creative thoughts. This can help your designs stand out and look different from what everyone else is doing.

Creative Problem Solving

Designers with different backgrounds think about problems in unique ways. This can lead to new solutions and ideas that really make a difference.

Multilingual Skills

Having a team from different places means you can make designs that speak to people in various languages. This is good if you want to reach more people around the world.

24/7 Productivity

With designers in different time zones, work on your projects keeps going even when you’re asleep. This means you get things done faster.

Having a team with all these different skills and ideas is like adding a secret weapon to your projects. You get all the benefits of their global skills and creative thinking.

Strong Cultural Affinity with the US

A diverse group of smiling people at a meeting table putting their hands together in the center, symbolizing teamwork and collaboration.

Graphic designers in Latin America really get American culture, which makes working together a breeze. Here’s the lowdown:

Shared Cultural Touchpoints

Designers from Latin America and Americans often enjoy the same movies, music, and online stuff. This common ground means designers can easily create things that Americans will like.

English Language Skills

Most designers have learned English in school, so they can speak and understand it well. This makes talking about projects and ideas much clearer.

Similar Time Zones

Latin America and the US aren’t too far apart in time, so setting up meetings and working on projects at the same time is pretty straightforward.

Enthusiasm for US Brands

A lot of designers are big fans of famous American brands and love the chance to work on projects related to them. This excitement often leads to more creative and inspired designs.

Openness to Diverse Perspectives

Designers from Latin America are used to seeing things from different points of view, which helps them create designs that appeal to a wide range of people.

In short, because they share a lot of cultural points with Americans and are keen to work together, designers from Latin America can easily meet US needs. This makes for a smooth and effective partnership.

Conclusion

A young woman is working on a digital graphics tablet with a logo design on the screen, indicating a creative design process in a modern workspace.

hiring a graphic designer from Latin America to work with can be really smart for businesses that want to do more with their marketing while spending less. You can save a lot because these designers charge way less than those in the US. Plus, you don’t have to worry about extra costs like taxes or office space, and it’s easy to have more designers when you’re busy and fewer when you’re not.

But it’s not just about saving money. You also get to work with people who bring new and different ideas to the table. Whether you need someone great at making animations, designing websites, or creating cool illustrations, you can find them easily. These fresh ideas and different ways of looking at things can make your designs really stand out.

In short, hiring graphic designers from Latin America means you can save money while also making your marketing more creative and effective. It’s a smart choice for businesses that want to make their marketing budget go further and connect better with their audience.

A content man with glasses, holding a graphics tablet, beside text promoting hiring full-time graphic designers for $5/hour from South America, with 'floowi' logo.

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Cam Velasco

CEO & Co-Founder

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