What Is a HubSpot Expert and When Should you Hire One

By Cam Velasco

CEO & Co-Founder
Published: Apr 1, 2024
If you're looking to boost your business with HubSpot, hiring a HubSpot expert could be a game-changer. These pros are wizards at using HubSpot's comprehensive suite for marketing, sales, and customer service to help your business thrive. In this article we'll provide a quick overview of what you need to know before deciding to hire one.

If you’re looking to boost your business with HubSpot, hiring a HubSpot expert could be a game-changer. These pros are wizards at using HubSpot’s comprehensive suite for marketing, sales, and customer service to help your business thrive. Here’s a quick overview of what you need to know:

  • HubSpot Experts help you maximize your use of HubSpot, offering onboarding, marketing, sales enablement, and web development services.
  • Benefits of Hiring an Expert include getting specialized knowledge for efficient setup, customization, and ongoing support, ensuring you get the most out of your investment.
  • When to Hire might be when your in-house HubSpot guru leaves, your team struggles to use HubSpot effectively, or you’re drowning in data but starving for insights.
  • Becoming an Expert involves deep diving into HubSpot, completing certifications, and gaining hands-on experience with clients.
  • Choosing the Right Expert means considering their HubSpot Solutions Partner tier, problem-solving skills, and relevant experience to your needs.

In essence, whether you’re just starting with HubSpot or looking to leverage it more effectively, a HubSpot expert can tailor the platform to your business goals, streamline operations, and keep you ahead in the digital game.

Defining a HubSpot Expert

A website header for HubSpot showing a desktop screen with sales analytics, with an orange graphic element and a button to get a demo.

A HubSpot expert is someone who knows the ins and outs of using HubSpot to help businesses do better. They can help you get started with HubSpot, teach you how to use its tools effectively, give advice on making your marketing and sales better, and even help create stuff like websites and emails using HubSpot. In short, they’re like guides who help you make the most of HubSpot to attract, engage, and delight customers, which can lead to more sales and better results.

Understanding the Role of a HubSpot Expert

HubSpot experts are like helpers who make sure businesses get the most out of HubSpot. They know all about how to use HubSpot’s tools for things like getting started, marketing better, selling more, and building websites.

HubSpot Onboarding

When a business first starts using HubSpot, these experts show them how to set everything up so it works best for them. They help pick the right tools, teach the team how to use them, and stick around to answer any questions.

Key onboarding services include:

  • Figuring out what the business needs
  • Setting up HubSpot to match those needs
  • Teaching the team how to use HubSpot
  • Helping out whenever there are questions
Inbound Marketing

Another section of the HubSpot website explaining what inbound marketing is, with a large orange graphic and a button to sign up for a free course.

Experts help businesses use HubSpot to draw in and keep customers. They work on making websites better, creating content like blogs and emails, and using social media and ads to reach more people.

Common services include:

  • Making websites easier to find and use
  • Creating blogs, emails, and landing pages
  • Running campaigns on different channels
  • Checking how well these campaigns are doing
Sales Enablement

For sales teams, experts make it easier to manage and follow up on leads using HubSpot’s tools. This helps salespeople work more efficiently.

Typical enablement services cover:

  • Organizing sales processes
  • Sorting contacts and accounts
  • Setting up automatic follow-ups for leads
  • Connecting HubSpot with other sales tools
Web Development & Design

Experts also use HubSpot to build or update websites. This makes it easier to get leads and connect the website with other business systems.

Development and design services include:

  • Designing and customizing website themes
  • Creating landing pages and blogs
  • Adding forms, chatbots, and analytics
  • Linking websites to databases and other systems
  • Keeping an eye on website performance

In short, HubSpot experts help businesses use HubSpot for marketing, sales, and website building. They know all the tricks to make sure businesses get the most out of these tools.

The Value of Hiring a HubSpot Expert

A man in a light shirt smiling and holding a smartphone, with a laptop open in front of him and a cup on the table.

Expertise and Efficiency

Getting a HubSpot expert on your team means you’re bringing in someone who really knows their stuff. They’ve helped lots of businesses make the most out of HubSpot’s tools.

Here’s what an expert can do for you:

  • Know-how – They’ve seen it all and can suggest the best ways to do things, making your life easier.
  • Fixing problems – If something goes wrong, they can figure it out and fix it fast.
  • Staying current – They keep up with HubSpot’s latest features and can adjust your setup to work even better for you.
  • Quick setup – Their experience means they can get HubSpot working for you quickly, without the guesswork.

Their deep knowledge makes everything run more smoothly.

Customization and Training

Experts don’t just set things up; they make sure HubSpot works just right for your business.

Here are a few ways they can help:

  • Making things automatic – They can set up ways to handle sales leads automatically, saving you time.
  • Custom reports – They can create special reports that show you exactly what you need to know.
  • Better landing pages – They can test and improve your web pages to get more people interested.
  • Help when you need it – They keep teaching and tweaking things as your business changes.

An expert makes sure HubSpot fits your business perfectly, helping you get better over time with the right tools and training.

When Should You Hire a HubSpot Expert?

A group of professionals in a light-filled office space with a large window, discussing documents and working together on laptops.

Hiring a HubSpot expert can really help when you’re trying to get the most out of this tool for your business. Let’s talk about a few times when it might be a good idea to bring one in.

Departure of In-House Expert

If the person at your company who usually handles HubSpot leaves, you might find yourself in a tough spot. Hiring an outside expert can help you:

  • Quickly fill the gap without having to go through a long hiring process
  • Keep things running smoothly so your sales and marketing don’t suffer
  • Make sure you don’t lose important know-how when your in-house expert leaves

This way, you won’t miss a beat even if your go-to HubSpot person is no longer around.

Poor Team Dynamics

Sometimes, different parts of your business might not be using HubSpot in the best way together. Maybe the sales team uses it one way and the marketing team another. An expert can help by:

  • Checking how everyone is using HubSpot
  • Pointing out where things could be better
  • Setting up rules so everyone works together more effectively
  • Training everyone to use HubSpot in the best way

An outside expert can help get everyone on the same page, making things run more smoothly.

Data Overload Issues

If you’re getting too much information and it’s not all useful, an expert can help sort things out. They can:

  • Look at how you’re gathering information and find ways to do it better
  • Spot problems with your data that might be making it hard to find good leads
  • Suggest rules for managing your data better
  • Make changes to get better quality leads

By fixing how you handle data, an expert can help you make your sales and marketing efforts more effective.

How to Become a HubSpot Expert

A woman at a home office smiling while working on a digital tablet with a stylus, with a laptop in front of her.

Becoming a HubSpot expert means you get really good at using a tool that helps businesses draw in and keep customers. Here’s how you can do it:

1. Start Using HubSpot

First off, just start using HubSpot. You can sign up for free and play around with it. Learn how it works by trying out different features. The more you use it, the more you’ll understand what it can do.

2. Become a Solutions Partner

Next, think about joining HubSpot’s partner program. This step gets you access to extra learning materials and support. Plus, you can list your services on HubSpot’s site, helping you find people who might need your help.

3. Complete Certifications

 part of the HubSpot Academy website offering free courses with a large orange banner and an illustration of a graduation cap and diploma.

HubSpot has courses you can take to prove you know your stuff. These are called certifications. They cover all sorts of topics, like how to market better or manage emails. Getting certified shows you’ve got the skills.

4. Offer Services to Clients

Now, start helping others with HubSpot. This could mean setting it up for them, making sure it works well, or teaching them how to use it. Working with real clients gives you a ton of practice and makes you even better at using HubSpot.

To sum up, becoming a HubSpot expert takes time and effort. You need to use HubSpot a lot, join their partner program, get certified, and work with clients. It’s all about learning by doing and helping businesses grow.

Choosing the Right HubSpot Expert

Two individuals having a conversation at a wooden table, one with a laptop and the other gesturing, with coffee cups between them.

When you’re looking for a HubSpot expert to help your business, there are a few important things to think about to make sure you find the best person for the job.

Solutions Partner Tiers

HubSpot has a list of consultants and agencies ranked by levels like Platinum and Diamond in their Solutions Partner Directory. The higher the level, the more experience they have with HubSpot. These levels are based on how much work they’ve done with HubSpot.

Look for experts in the higher levels because they have a proven track record and are more likely to be really good at what they do.

Problem-Solving Expertise

You want to be sure the HubSpot expert you pick can really solve your business problems.

Check out what other clients have said about them and look at examples of their work. This helps you see if they’re good at fixing the kinds of issues you’re facing.

Relevant Execution Experience

Not every HubSpot expert does the same thing. Some might be really good at moving websites to HubSpot, while others might be experts in setting up sales processes.

Figure out exactly what you need help with, then see if the expert has experience in those specific areas. Choosing someone who specializes in what you need can make things go a lot smoother.

By thinking about these things – their level, how good they are at solving problems, and if they have the right kind of experience – you can find the right HubSpot expert for your project. This way, you can get the most out of HubSpot and help your business grow.

Benefits of Hiring a HubSpot Expert

A confident woman in an office holding a tablet with a laptop, a desk lamp, and stationery in the background.

Hiring a HubSpot expert can make a big difference for businesses using the platform. They know how to make the most of HubSpot to help you get better results, save time, and stand out from the competition.

– Get More for Your Money

HubSpot experts know all the tricks to help you attract more visitors, get more leads, and make more sales using HubSpot. This means you get more bang for your buck. They do this by improving your website, planning better content, setting up email campaigns, and organizing your sales efforts.

– Make Things Run Smoother

Experts look at how you’re using HubSpot’s different tools and find ways to make everything work better together. This means less wasted time and effort for you, and better chances of turning visitors into customers.

– Stay Ahead of the Game

The help of a HubSpot expert can give you an edge over your competitors. They know how to use advanced features to make your messages more personal and reach people in smarter ways. With their help, you can grab attention and keep it.

– Tailored to Your Goals

HubSpot experts don’t just use a cookie-cutter approach. They take the time to understand what you want to achieve, like getting more leads or boosting sales, and then customize HubSpot to meet those goals. This means you get a setup that’s just right for your business.


The HubSpot logo on an orange background.

Getting a HubSpot expert to help out can really make a difference for companies that want to get the most out of the platform. We’ve talked about how these experts are really good at using HubSpot to meet business goals.

Here’s what you should remember about HubSpot experts:

  • They’re great at setting up and using HubSpot the right way for your business. This could mean moving data from old systems, making websites that get people to act, setting up automatic tasks, or helping sales teams do better. They know how to get things working quickly.
  • Having a HubSpot expert around for the long haul means they keep an eye on things. They make sure the data stays clean, adjust strategies as your business changes, and keep improving how HubSpot is set up. This helps everything keep running well.
  • Picking the right expert depends on what you need help with. Looking at things like their level of experience, what other customers have said, and what they’ve done before can help you find someone who can tackle your specific challenges.

In short, HubSpot experts can really help by:

  • Making sure you’re using all of HubSpot’s tools the right way, which can help your business grow
  • Making your business run smoother by improving how things are done
  • Keeping your business up-to-date with new and better ways of doing things
  • Making sure your business stands out by using smart strategies

Whether you need help getting started with HubSpot or want to keep making it better, HubSpot experts can really take your business to the next level. Their knowledge and skills mean you can do more, sell more, keep more customers, and stand out from the competition. Companies that work with these experts are setting themselves up for big wins.

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Cam Velasco

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