What Is a Marketing Strategist and Why Do You Need One

By Cam Velasco

CEO & Co-Founder
Published: Mar 19, 2024
A Marketing Strategist is essential for any business aiming to grow. They analyze markets, plan advertising strategies, and ensure that every marketing effort is directed towards the right audience. In this article we'll dive deeper into what is a marketing strategist and why do you need one
The image is a photography of a person working on a laptop at a desk. The individual appears focused on the task at hand, suggesting a professional setting that could relate to strategic planning or marketing. The presence of natural light and indoor plants suggests a comfortable and modern working environment.

A Marketing Strategist is essential for any business aiming to grow. They analyze markets, plan advertising strategies, and ensure that every marketing effort is directed towards the right audience. Here’s why you need one:

  • Understand your audience: They dive deep into customer preferences and market trends.
  • Stand out: Craft unique selling propositions to differentiate from competitors.
  • Plan and execute campaigns: Utilize various channels for maximum reach.
  • Measure success: Set and evaluate goals to steer future strategies.
  • Adapt and improve: Continuously optimize campaigns for better results.
  • Collaborate: Ensure all marketing efforts align with company goals.

In essence, a marketing strategist plays a pivotal role in driving business success by attracting and retaining customers, optimizing budget spending, and enhancing brand recognition.

Defining a Marketing Strategist

A marketing strategist is someone who comes up with plans to help sell a company’s products or services. They do a lot of different things, like:

  • Looking into what people want to buy and what other companies are doing.
  • Figuring out the best way to talk about a product so people want to buy it.
  • Planning different ways to let people know about the product, like through social media or ads.
  • Keeping track of how well their plans are working and making changes if needed.

This job is a bit different from a brand strategist, who thinks more about the company’s image, or a marketing director, who looks at the big picture but might not be involved in the day-to-day work.

Key Responsibilities

Here’s what a marketing strategist usually does:

  • Spotting Trends: They keep an eye on what’s happening in the market to find new opportunities or see what competitors are doing.
  • Making Brands Stand Out: They decide the best way to present a product to catch people’s attention.
  • Creating Plans: They come up with ideas for campaigns and make sure everything runs smoothly across different ways of reaching people, like email or social media.
  • Watching the Numbers: They set goals for how well they want things to go and adjust plans based on how things are actually going.
  • Connecting the Dots: They make sure all the marketing efforts are working together and helping the business grow.

In short, the marketing strategist is like the person who brings all the pieces of a puzzle together. They use their skills in thinking, creating, and doing to help a company sell more. They’re really important for businesses looking to grow.

The Strategic Value They Offer

Driving Business Success

A marketing strategist can make a big difference in how well a business does. They help a company make more money, spend less on getting new customers, and get more value from their ads. They do this by really understanding who the customers are, making ads better, and setting clear goals.

For example, a marketing strategist might:

  • Make 15-20% more people buy something by knowing the best way to talk to them.
  • Cut the cost of finding new customers by 30% by making ads on the internet work better.
  • Get 40% more value from money spent on ads by always trying new things and making improvements.

These examples show how valuable a good marketing strategist can be. They have a plan and know how to make it work, which helps the business grow.

Table: Marketing Strategist Impact Examples

The table above shows that a marketing strategist can really help improve important parts of a business. They use what they know about customers, how to make ads better, and data to make sure the company spends its money in the best way. This leads to more growth and a stronger position in the market.

In short, having a skilled marketing strategist is key for a business to do better. They help make sure that the business’s efforts pay off in the long run.

Hiring the Right Fit

Job Requirements

When looking for a marketing strategist, here are some important things to keep in mind:

  • Education: They usually have a college degree in marketing, business, or something similar. An advanced degree like an MBA is also pretty common.
  • Experience: Aim for someone with at least 5 years working in marketing. This should include handling marketing projects from start to finish.
  • Strategic thinking: They should be good at looking at data and making smart plans from it. They need to see the big picture.
  • Communication skills: They must explain things clearly to everyone, whether they know a lot about marketing or not. Being good at writing is a bonus.
  • Creativity: They should come up with fresh and interesting marketing ideas that grab people’s attention.
  • Technical abilities: They need to know how to use different marketing and analytics tools. Skills in PPC, SEO, email marketing, and more are important.

During interviews, see how they think by asking them to look at marketing data and suggest what to do better. Check their ability to communicate by having them give a short talk.


Floowi helps you find a great marketing strategist who fits well with your team and goals. Here’s what they offer:

  • Pre-vetted talent pool: Floowi has a bunch of top-notch marketing pros ready to go. They check everyone’s skills thoroughly.
  • Custom matching: Tell them what you need, and they’ll find 3-5 people who match in less than 15 days.
  • Cultural fit: They make sure the person not only has the skills but also fits in well with your team.
  • Flexible contracts: You can hire someone for just as long as you need, which can save you money.
  • Cost savings: Hiring through Floowi can cost half as much as hiring someone in the US.

In short, Floowi makes it easier and cheaper to get a marketing team together. They find people who are not just skilled but also a good fit for your team, all in less than 15 days.

Getting Started as a Marketing Strategist

Building the Skillset

To start your journey to becoming a marketing strategist:

  • Study up. Most folks in this job have a college degree in marketing, business, or something similar. Thinking about a higher degree, like an MBA, can help you move up to bigger roles.
  • Learn the basics. You need to be good at understanding markets, analyzing data, managing campaigns, and communicating well. Look for courses or certifications that can teach you these things.
  • Get your hands dirty. Start with internships or entry-level marketing jobs to learn how to run campaigns. Work hard, and you can move up to roles where you get to plan the strategy.
  • Keep learning. The marketing world changes fast. Keep up with new tools, strategies, and trends by going to conferences, taking online classes, and reading up on the latest news.
  • Prove your worth. As you get more experience, make sure to track how well your campaigns do. Showing that you can lead successful campaigns will make you stand out as a great candidate for a marketing strategist role.
Working with Floowi

When businesses need a marketing strategist quickly, Floowi can help:

  • Tell them what you need. Share details about your business and what you’re looking for in a strategist. This helps Floowi find the right people for you.
  • Meet your matches. Floowi will find 3-5 people who have the skills and work style that fit your team. They check each candidate’s skills, experience, and ability to communicate in English.
  • Pick your favorite. Interview the candidates and choose the best fit. Floowi lets you set up the contract to match what you need.
  • Start working together. Floowi helps you fully embed your new hire.

Floowi makes it easier and cheaper to find the right marketing strategist for your team. They use data to make sure you get someone who not only has the skills but also fits well with your team.


Let’s wrap this up. A marketing strategist is super important because they figure out the best ways to get people interested in what a company sells. They help a company stand out, attract more customers, and sell more. Here’s a simple breakdown:

What Does a Marketing Strategist Do

  • Finds out who might want to buy something and what’s trendy.
  • Looks at numbers to see if their plans are working.
  • Thinks of ways to make a product or service seem special.
  • Plans out how to tell people about the product using things like social media or emails.
  • Sets clear goals and changes plans to make sure they’re hitting those goals.
  • Works with other teams to make sure everyone’s on the same page.

The Strategic Value They Offer

  • Helps a business grow by finding and keeping customers.
  • Makes more people know about the brand in a good way.
  • Saves money by targeting the right people.
  • Makes sure the money spent on ads is worth it by getting more customers.
  • Keeps all marketing efforts working together smoothly.
  • Gives useful info about customers and the market to help make big decisions.

Finding the Right Talent Match

  • List what skills and experience you need.
  • Look at their past work to see if they’re good at making plans that work.
  • Make sure they can explain things in a simple way.
  • Check if they play well with others.
  • Use services like Floowi to find people who are already checked out and fit what you’re looking for.

Getting Started Building an Effective Marketing Strategy

  • Learn the basics of marketing through classes and hands-on experience.
  • Run your own campaigns to see what works.
  • Keep up with new tools and trends.
  • Show off your successes to stand out.
  • Work with companies like Floowi to find the right marketing strategist fast.

In short, a skilled marketing strategist can do a lot for a company, like helping it grow, saving money, and making sure customers know about the brand. Companies should think carefully about who they hire. If you’re looking to become a marketing strategist, start by learning the ropes and getting experience.

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Cam Velasco

CEO & Co-Founder

Unlock your marketing potential with Floowi

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