How to Increase Engagement With Your Social Media Followers?

By Cam Velasco

CEO & Co-Founder
Published: Mar 29, 2024
Discover strategies to boost social media engagement: tailor content, leverage user-generated posts, optimize posting frequency, and monitor analytics.
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Looking to boost engagement with your social media followers? Here’s a straightforward guide to get you started:

Defining Social Media Engagement

Social media engagement is about how people interact with what you post online. This includes simple actions like hitting the like button, leaving comments, sharing your posts with others, clicking on links, or just watching your videos. The more people interact, the better it is for your brand because it shows they’re interested.

Here are some common ways people can engage:

  • Likes: When someone likes your post, it means they enjoyed it.
  • Comments: People can talk to you by commenting on your posts. It’s a great way to chat back and forth.
  • Shares: If someone shares your post, it means more people can see it.
  • Clicks: Clicking on something shows they want to know more.
  • Views: Lots of views mean lots of people are paying attention, especially on platforms like YouTube, TikTok, and Instagram Reels.
Importance of Social Engagement

Having people engage with your social media is key because it helps you become known as a leader in your field.

Getting people to do more than just look at your posts, but interact with them, means you can build real connections.

Key Engagement Metrics

To understand how well your social media is doing, and increase engagement, keep an eye on these things:

  • Impressions: How many times does your post show up for people? It tells you how far your post is reaching.
  • Engagement Rate: This is about how many people interact with your posts compared to how many see them. It shows if people like your content.
  • Click-Through Rate: The percentage of people who click on something after seeing it. It means they’re interested.
  • Comments & Shares: How many comments and shares you get shows how much people are getting involved.
  • Follower Growth: Watching how your number of followers changes can tell you if your efforts are working.

Keeping track of these can help you figure out what’s working and what’s not, so you can make your social media even better.

Setting Clear Goals

When you’re using social media, it’s key to know what you want to achieve. Think of this as setting up a roadmap for your journey. Make sure your goals are:

  • Specific: Be clear about what you want.
  • Measurable: You should be able to track your progress.
  • Achievable: Make sure your goals are realistic.
  • Relevant: Your goals should matter to your business.
  • Time-bound: Set a deadline for when you want to achieve them.

Knowing Your Audience to Increase Engagement 

To make content that grabs your followers, you need to know who they are and what they like. Here’s how to get a good picture of your audience.

Conducting Audience Research

Ask them directly: You can learn a lot by asking your followers what they enjoy, how they found you, and what they want to see more of. Maybe offer a small reward for answering your questions.

Look at the numbers: Your social media pages have info on who’s following you, like their age, where they’re from, and what they’re into. This can help you figure out who you’re talking to.

Chat with some followers: If you can, talk directly to a few people who like your stuff can give you great insights into why they follow you and what they’re looking for.

Crafting Engaging Content

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Types of Engaging Content

When you’re thinking about what to post on social media to get people talking, the kind of content you choose is super important. Here are some ideas that usually get a lot of likes and increase engagement on different platforms:

Images

Pictures of your products, cool infographics, and quotes with pictures are great for getting attention. Make sure your pictures fit the platform you’re posting on – like square pictures for Instagram and wider ones for Twitter, always add a little description or story with your pictures.

Video

People love short videos and quick stories more than long videos. On Facebook, try to keep your videos shorter than 2 minutes. TikTok and Instagram Reels are all about fun, short clips.

Stories

Share something every day on Instagram and Facebook Stories. Show what goes on behind the scenes of your brand.

Live Video

You can go live on Instagram, Facebook, YouTube, or TikTok. Tell your followers when you’ll be live so they can join in.

IGTV/YouTube Shorts

Longer videos let you share more about your topic. Turn on comments to keep the chat going.

Try different kinds of posts to see what your followers like best. Keep an eye on what gets the most likes, shares, and comments so you can do more of that.

User-Generated Content

Content made by your followers, like pictures or videos, really gets people interested. It also makes your job easier because you don’t have to come up with all the content yourself.

Benefits of UGC

It feels more real than official brand posts, and also builds trust and makes your audience feel closer to you.

Ways to Get UGC

Have a contest for the best photos or videos, ask questions and ask for photos as answers, and share stuff from your followers and tag them.

Make it simple for people to send you content by using a special hashtag, your social media handle, or an email. Show off the best stuff you get from your community. You can even give out prizes or highlight the person who made it.

Optimizing Posting Strategies

A person's hand holds a smartphone displaying the Instagram login page, indicative of the social media engagement in a relaxed setting with a soft focus on the background.

Posting Frequency

When it comes to sharing stuff on social media, finding the right balance is key. You want to post often enough that people remember you, but not so much that it feels like spam. Here’s a quick guide for different platforms:

Facebook

To increase engagement, aim for 1-2 posts a day, and use a mix of text, links, images, and videos. Mostly, the best time to post is during the middle of the week, from 1-4 PM.

Instagram

One good-quality, eye-catching post per day works best, posting in the afternoons, evenings, and weekends can get you more views.

Twitter

  • Tweeting 3-5 times a day keeps you on people’s radar
  • Morning and afternoon tweets tend to get more attention

YouTube

Posting 1-2 new videos a week is a good goal. You can post Shorts daily to get noticed more.

Finding the perfect posting schedule depends a lot on who’s following you. Try out different times and frequencies to see what gets the most likes and comments.

Scheduling and Analytics Tools

Tools like Buffer and Hootsuite can make managing your social media a lot easier. They let you schedule posts for the whole week or month ahead of time, share your posts on different platforms all at once, and keep an eye on who’s talking about your brand.

These tools help you plan out your posts and understand what’s working. Plus, many of them have free versions to start with. Using these tools can help you get better at social media by showing you what your audience likes.

Leveraging Analytics

It’s super important to see how your social media posts are doing. This helps you figure out what your followers like the most and how you can get better at posting stuff they love.

Reviewing Performance Data

You should take a look at how your posts are doing at least once a week. This helps you stay updated, always look for the engagement rate, the number of impressions, link clicks, and follower growth

When you look at these numbers, pay attention to what topics and types of posts get a lot of attention. Use this info to keep doing what works and change what doesn’t.

Keeping an eye on these numbers helps you get better at engaging your followers.

Conclusion

Getting your social media followers to interact more takes work, but it’s worth it. By really getting to know who your followers are and what they like, you can make stuff that catches their eye to increase engagement.

With a bit of planning and effort, you can get more people to like, comment on, and share your posts. This helps more people find out about you and brings new followers to your page.

As your social media gets bigger, remember to keep talking with your followers. Making real connections is the heart of social media. 

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Cam Velasco

CEO & Co-Founder

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