6 Signs It’s Time to Hire a Social Media Manager

By Cam Velasco

CEO & Co-Founder
Published: Mar 20, 2024
Thinking about hiring a social media manager for your business? In this article we'll help you identify 6 Signs that indicate It’s the right time to do it.
A person is writing in a spiral notebook with a red pen, with a smartphone, tablet, and additional notebooks on the desk, signifying organization and planning.

Thinking about hiring a social media manager for your business? If you’re experiencing any of these signs, it’s probably time:

  • Lack of Coherent Strategy: You’re unsure of your social media goals and lack a unified approach.
  • Struggling with Trends: Keeping up with the fast-paced world of social media feels overwhelming.
  • Stagnant Engagement: Your social media interaction and follower growth have plateaued or declined.
  • Time-Consuming Management: Social media tasks are taking up too much of your time.
  • Lacking Expertise in Advertising: You’re not confident in your ability to create and manage effective social media ads.
  • Inconsistent Quality and Content: Your content quality is suffering due to lack of time or ideas.

A skilled social media manager can address these issues, freeing up your time and improving your online presence. Here’s a quick look at why you might need one and how they can help your business thrive online.

1. Your Social Media Efforts Lack a Coherent Strategy

If you’re trying to use social media for your business without a clear plan, it’s like trying to drive somewhere new without a map. You might eventually get there, but it’ll take longer, and you’ll probably get lost along the way. Here’s how to tell if you’re missing a strategy:

  • You’re not sure what you want to achieve with social media. Maybe you want more people to know about your brand, or you’re trying to sell more stuff, but if you don’t have a clear goal, your posts might seem all over the place.
  • You’re using different social media platforms or marketing methods, like emails and ads, but they’re not working together. It’s like having a football team where everyone is playing a different sport.
  • It’s hard to tell if your social media is actually helping your business because you’re not keeping track of the right things. Without knowing what success looks like, you won’t know if you’re getting closer to your goals.

A good social media manager can put together a plan that makes sense for your business. They’ll help you set clear goals, make sure all your marketing efforts are pulling in the same direction, and track the right stuff so you can see how well it’s working. With a clear strategy, your social media will do a better job at helping your business grow.

2. You’re Unable to Keep Up with Social Media Trends

Social media changes quickly. New apps show up, and the ones we already use keep adding new things. There are also lots of popular trends that come and go really fast. For someone running a business, trying to stay on top of all this can be too much.

Here are a few signs you might be falling behind:

  • You only post now and then. To really get noticed on social media, you need to post regularly and at the right times. If you don’t have a plan for when to post, you’re missing chances to talk to your followers.
  • You don’t get how the apps decide what to show people. Places like Facebook and Instagram decide what to show someone based on some rules. If you don’t understand these rules, not many people will see your posts.
  • You haven’t heard of the latest apps. New apps like BeReal and Poparazzi pop up all the time. If you’re not even aware they exist, you’re missing out on new places to share your brand.

A social media manager knows all about these apps and trends. They have plans for when to post things and keep looking for new apps and trends to try. With someone who knows social media well, you can make sure your brand keeps up with what’s new.

3. Engagement and Growth Have Plateaued or Declined

If you’re noticing that fewer people are liking, commenting on, or sharing your posts, and your number of followers isn’t growing or is even dropping, it’s time to shake things up. Here’s what to look out for:

  • Less interaction: If your posts aren’t getting as much love as before, it means folks aren’t finding them as interesting.
  • Stalled follower count: If you’re not gaining new followers, or worse, losing some, it means you’re not catching new people’s interest.
  • No improvement with changes: If you’ve tried mixing up your posts or posting at different times without success, your current approach isn’t working.

Why might this be happening?

  • Maybe you’ve reached as many people as you can with what you’re currently doing.
  • Your content might have become stale to your audience.
  • Social media sites like Facebook might not be showing your posts to as many people unless you pay.

A social media manager can help turn things around with strategies like:

  • Trying out new social media platforms to reach different people.
  • Running special events or challenges to get people talking and sharing again.
  • Experimenting with new types of content to grab attention.
  • Considering paid promotions to boost visibility until you naturally start getting more interaction.

If your social media isn’t doing as well as it used to, don’t let it keep sliding. A skilled manager can figure out the problem and help you grow again.

4. Social Media Management Is Consuming Too Much Time

Handling your business’s social media can eat up a lot of time. Here’s how you know it’s taking too much:

  • You’re spending hours every day making posts, sharing, and talking to followers. This means you have less time for important business work.
  • You end up working late or on weekends just to keep up with your social media. This can make you really tired.
  • Because you’re so busy with social media, you can’t start new projects or find more ways to make money with your business.
  • Your family and friends say you’re always on your phone checking social media, and you’re not spending enough time with them.
  • You’ve had to delay other work or put less important tasks first because social media takes up so much time.

If social media is getting in the way of running your business or is affecting your personal life, it’s time to let someone else do it. By hiring a social media manager someone else who knows what they’re doing can take over. This gives you more time to focus on the big picture and do things you enjoy. Plus, you still get to have a strong social media presence.

5. You Lack the Expertise for Effective Social Media Advertising

Using ads on social media can be tricky. There’s a lot to know about how to set them up, see if they’re working, make them better, and make sure you’re not wasting money.

Here’s how you might realize you’re not quite an expert yet:

  • You’ve tried ads before, but you can’t tell if they actually helped your business. It’s tough to link your ads to real results like sales or new customers without knowing how to track them properly.
  • The words and pictures you use in your ads, who you show them to, and how much money you spend might feel like guesses. Just trying things without a plan usually doesn’t work out.
  • You find yourself making the same mistakes, like ads getting turned down because they don’t follow the rules, or showing ads to people who probably won’t be interested. This means there’s some stuff about ads you’re not getting yet.
  • The technical bits, like setting up tracking tools, managing ad accounts, figuring out how to use the ad platforms, or understanding how you’re charged, feel too complicated. Learning all this can be hard.
  • You know the simple stuff but want to do more advanced things like finding specific groups of people to show your ads to, getting leads, or tracking how different ads lead to sales. But you need more knowledge for that.

If you’re not a pro at social media ads, it’s hard to do well on platforms like Facebook, Instagram, LinkedIn, TikTok, and others. But social media managers are pros. They can help you with:

  • Creating and running ads that fit what you’re trying to do and reach the right people.
  • Keeping an eye on your ads to make them better and work out how much you’re getting back from what you spend.
  • Tweaking your messages, pictures, and who sees your ads to get better results.
  • Keeping up with new kinds of ads and features as they come out.
  • Getting into more complex stuff like video ads, working with influencers, or campaigns to get leads.

Instead of losing money trying to figure it out on your own, hiring someone who knows what they’re doing can save you time and money. A social media manager can take the guesswork out and help you use your ad budget wisely.

6. Your Content Quality and Consistency Are Suffering

It’s important to keep your social media posts interesting and regular. But when you’re running a business, finding the time and ideas for great posts can be hard. Here’s how you might know your posts could be better:

  • You end up posting the same kind of stuff over and over because you’re short on time. This makes your posts feel boring and predictable.
  • Sometimes, you don’t post for a while because you’re out of ideas. This makes it look like you’re not active on social media.
  • Your posts don’t look very good because you’re not a designer. When posts don’t catch the eye, people scroll right past them.
  • You notice small mistakes in your posts after they’re already up. Mistakes make your business look less professional.
  • You’re not sure what your followers like, so your posts might not interest them. If your content doesn’t connect, people won’t interact with it.

A good social media manager can fix these issues. They can:

  • Plan out different and interesting posts ahead of time
  • Find and share cool stuff from your customers, like photos or nice comments
  • Make your posts look good with nice pictures or designs
  • Check everything carefully before posting to avoid mistakes
  • Look at what your followers like and make more posts about those things

With a solid plan and some creativity, a social media expert can make your posts much better. When your content is consistently good, more people will pay attention and follow you.

If your posts are getting a bit dull and you’re not posting as often as you should, maybe it’s time to let an expert take over. They can make sure your social media is always interesting and active, helping your business grow.


Thinking about getting a social media manager? It might be a smart choice if you’re seeing certain signs. Here’s a quick rundown of reasons why you might need one:

  • If you don’t have a clear plan for social media: A social media manager can make a plan that fits your business, keeps all your marketing working together, and helps you see how well it’s working.
  • If you can’t keep up with what’s new: They know all about the latest social media stuff, so your business won’t miss out.
  • If fewer people are paying attention to your posts: They can bring in new ideas and ways to promote your stuff to get people interested again.
  • If social media is taking up too much of your time: They can handle it, so you have more time for other important work.
  • If you’re not good with social ads: They know how to run ads that get good results without wasting money.
  • If your posts could be better or more regular: They can make sure your content is always interesting and well-made.

In short, trying to do everything yourself while running a business can be tough. But getting someone from a place like Floowi can give you an expert who knows how to make your social media better without the big cost of hiring someone locally.

If you see yourself in a lot of these reasons, it’s a sign a social media manager could really help your business do better online. It’s worth thinking about getting one to make the most of what social media can do for you.

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Cam Velasco

CEO & Co-Founder

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