Why Nearshoring to Costa Rica Is Ideal for Startups Looking to Scale

By Cam Velasco

CEO & Co-Founder
Published: Mar 22, 2024
Looking to scale your startup quickly and cost-effectively? Nearshoring to Costa Rica is an ideal opportunity due to its blend of high-quality tech talent, significant cost savings, and cultural and geographical proximity to the US. In this article we'll explore why Costa Rica stands out for startups and the challenges they might face.
The national flag of Costa Rica is flying against a clear blue sky.

Looking to scale your startup quickly and cost-effectively? Nearshoring to Costa Rica is an ideal opportunity due to its blend of high-quality tech talent, significant cost savings, and cultural and geographical proximity to the US. Here’s why Costa Rica stands out for startups:

  • Cost Savings: Save on hiring without compromising on talent.
  • Talented Workforce: Access a pool of tech-savvy professionals.
  • Time Zone Compatibility: Work seamlessly with teams in the same or similar time zones.
  • Cultural Similarity: Enjoy smoother communication and collaboration.
  • Geographical Proximity: Easily visit your team when needed.

Startups face common challenges like attracting the right talent, managing costs, and maintaining agility. Nearshoring to Costa Rica can be a game-changer, offering solutions to these hurdles by providing access to a skilled workforce at lower costs, ensuring agility due to the timezone and cultural alignment, and making travel more convenient. Success stories from CloudFactory, Return Path, and MicroVentures highlight the tangible benefits of building teams in Costa Rica. Despite potential challenges like geopolitical instability, language barriers, data security, and legal complexities, partnering with a knowledgeable nearshoring partner can streamline the process. Begin with a clear plan, start small, integrate your team effectively, and gradually expand, leveraging Costa Rica’s offerings to fuel your startup’s growth.

Understanding Nearshoring to Costa Rica

Nearshoring is when a company gets work done in countries that are close by. This is so they can enjoy benefits like working in the same timezone, being geographically close, and having a similar culture. It’s different from offshoring and onshoring in a few key ways:

Comparison of Nearshoring, Offshoring and Onshoring

Here’s why nearshoring can be really good for startups that want to grow:

  • Cost savings: Nearshoring can save money compared to hiring in your own country, and it avoids the big travel costs and trouble of working with far away countries. This helps startups use their money more wisely.
  • Access to talent: Places like Costa Rica have lots of smart, skilled people who don’t cost as much to hire. This means startups can quickly get the talent they need without spending a fortune.
  • Increased agility: Because of the similar timezones and being close by, startups can work more closely with their teams. This makes it easier to change things fast based on what customers want.
  • Cultural alignment: Sharing a similar culture makes talking and working together easier than with countries far away. This helps startups build their teams faster.
  • Travel convenience: It’s easier to travel to nearby countries when you need to meet your team. This keeps things running smoothly.

In short, nearshoring lets startups grow quickly and affordably, while keeping a close watch on things. For startups that need to move fast, it’s a great way to get good talent, save money, and work together easily.

Why Nearshoring to Costa Rica?

Internacional, Bandera, Costa Rica

Costa Rica is a popular choice for companies looking to nearshore because it offers some great benefits for businesses:

Costa Rica’s Tech Talent Pool

Costa Rica is known for its smart, well-educated people, especially in tech and STEM areas. The country puts a lot of money into education, leading to a 96% literacy rate and a strong focus on science, tech, engineering, and math.

This has led to a lot of skilled software developers, IT experts, data scientists, and other tech professionals. Costa Rica is even ranked 3rd in Latin America for programming skills according to the Coursera Global Skills Index 2020.

With universities like the Costa Rica Institute of Technology and the University of Costa Rica producing tech grads every year, there’s a steady supply of skilled workers.

Cost Efficiency

Hiring in Costa Rica can save a lot of money compared to the US:

  • Software developers in Costa Rica usually earn between $30,000 and $60,000 a year, which is much less than the $119,000 to $147,000 you might pay in the US.
  • It’s also cheaper and easier to hire people in Costa Rica, and the cost for health benefits and other employer expenses is lower.
  • Being close by means you’ll spend less on travel and managing your team.

These savings help companies grow quickly without spending too much.

Time Zone & Cultural Alignment

Costa Rica is in the same time zone as the Central US, making it easy to work together in real time.

The culture in Costa Rica is also similar to North America in many ways – people value being on time, clear communication, and working efficiently. Costa Ricans care about building good relationships, which makes it easier to bring Costa Rican talent into your team.

With similar work hours and cultural values, it’s easier to keep things running smoothly.

Overcoming Challenges When Nearshoring to Costa Rica

While moving your startup’s work to Costa Rica has many benefits, you might run into a few bumps along the way. Here’s how you can smooth them out.

Geopolitical Instability

Costa Rica is usually pretty stable when it comes to politics, but sometimes things can change in ways that might affect your work.

Solution: Partner with a company like Floowi that works with people from all over Latin America. If one country faces problems, your work can still go on with help from another place. This way, you won’t have to pause or stop your projects.

Language Barriers

Most people in Costa Rica speak English well, but since it’s their second language, misunderstandings can happen sometimes.

Solution: Floowi has a team in the US that helps make sure everyone understands each other. Using simple tools like translation apps can also help. Offering English classes can make communication even smoother.

Data Security

Keeping your company’s information safe is super important, especially when working with teams in other countries. Costa Rica has good rules for this, but it’s always better to be extra careful.

Solution: Choose partners like Floowi that are really careful about who they work with. Using strong passwords, limiting who can see certain information, and encrypting data are good ways to keep things safe.

Legal Complexities

Dealing with the laws and regulations in Costa Rica can be tricky for US companies. Things like taxes and paperwork can be a bit of a headache.

Solution: Working with a company that knows the ins and outs, like Floowi, means you don’t have to worry about the legal stuff. They handle it, so you can focus on your work. Or, you could talk to a lawyer who knows about these things to make sure everything is done right.

By tackling these challenges head-on with smart solutions, you can make the most of the talent and opportunities in Costa Rica. Floowi’s service makes it easier by taking care of the tough parts for you, so you can grow your team without the stress.

Getting Started with Nearshoring to Costa Rica

Starting with nearshoring in Costa Rica can really help your startup grow, but it’s good to have a clear plan. Here’s a simple guide to make the most out of nearshoring in Costa Rica:

1. Determine Your Business Needs
  • Think about what kind of people you need (like developers, designers, or marketers).
  • How fast do you need to grow your team?
  • How much can you spend on hiring and managing a team from afar?

Knowing exactly what you need and your goals can help you figure out the best way to start.

2. Find a Reliable Nearshoring Partner

It’s a smart move to work with a company that knows the ropes of hiring overseas. They can offer:

  • Vetted Talent Pool: A list of professionals that have already been checked out.
  • Local Expertise: They deal with all the legal stuff and paperwork so you can focus on your business.
  • Cultural Alignment: They make sure everyone works well together.

Key Tips

  • Make sure they have experience with US startups.
  • Look at what other clients have said about them.
  • Talk to the team to see if they’re a good fit.
3. Start Small

Don’t rush to hire a lot of people at once. Try this first:

  • Hire one person for a job that’s not too critical, like a junior developer.
  • See how well you work together.
  • Adjust your plan based on what you learn.

This way, you reduce risks and can figure out the best way to move forward.

4. Integrate Your Team

Make sure your team from Costa Rica feels like they’re really part of the company:

  • Get to know each other with team activities.
  • Always share updates and changes.
  • Use chat tools to keep conversations going.
  • Visit them if you can.

When your team feels included, they’re likely to work better and stick around longer.

5. Review and Expand

Once you’ve got a good system going:

  • Look at how things are going with your first hires.
  • Slowly add more people as needed.
  • Think about using nearshoring for other roles, like customer support.

By following these steps, you can start off on the right foot with nearshoring in Costa Rica. If you need help setting things up, don’t hesitate to reach out!


Choosing Costa Rica for nearshoring helps startups grow by giving them access to great tech talent and lower costs. Here’s why Costa Rica is a smart choice for startups looking to get bigger:

  • Cost Savings – You can save a lot on hiring and other costs compared to the US. A mid-level developer in Costa Rica might cost half of what you’d pay in the US.
  • Abundant Tech Talent – Costa Rica has lots of tech-savvy professionals ready to work. This is thanks to good schools focusing on tech and science.
  • Time Zone Alignment – Costa Rica is in the same time zone as parts of the US, making it easy to work together without time delays.
  • Cultural Compatibility – Costa Ricans share similar values with Americans and speak English well, making teamwork smooth.
  • Geographic Proximity – A short flight from the US means you can visit your team easily when needed.

By teaming up with Costa Rica, startups can quickly build their teams without spending too much. This way, they can grow fast and stay ahead of competitors. Costa Rica offers the perfect mix of skills, culture, and savings for startups wanting to scale up quickly.

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Cam Velasco

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