How to Hire a Content Writer to Boost Your Content Strategy

By Cam Velasco

CEO & Co-Founder
Published: May 8, 2024
Learn to select the ideal content writer who will amplify your content strategy and help your brand’s voice shine through.
Person typing on a laptop with a screenplay visible, showcasing tools used by those who hire a content writer.

Deciding to hire a content writer to articulate your brand’s voice can significantly transform and elevate your content strategy.

A skilled content writer not only crafts compelling narratives but also understands the nuances of SEO, audience engagement, and brand messaging. 

Hiring a content writer is a strategic investment with significant returns in terms of online visibility and customer conversion.

Yet, the process of hiring a content writer involves challenges. It requires understanding your needs, identifying talent, and aligning it with your goals.

Consequently, this guide will show you how to hire a content writer who can elevate your content strategy to new heights.

Hire a Content Writer That Understands Your Content Needs

Woman writing in a notebook beside a laptop, a common practice for businesses looking to hire a content writer.

Before you embark on the journey to hire a content writer, it’s crucial to assess your content requirements. 

Ask what content your audience craves. Do you need a writer for whitepapers, blog posts, or sales copy? Identifying gaps helps pinpoint required skills.

Notably, consider your industry, target audience, and the objectives of your content. Are you aiming to educate, entertain, or convert? 

The answer will shape the expertise you seek in a writer. For example, to boost organic traffic, you need a writer with strong SEO skills.

Where to Hire a Content Writer

Woman working remotely on a laptop, a scenario for those who hire a content writer for flexible work arrangements.

Once clear on your needs, the next step is finding content writers through freelance platforms, professional networks, and writing communities.

Each platform has writers with diverse skills. Consider candidates thoroughly by reviewing their portfolios and reading their previous work.

In fact, when reviewing candidates, look for a proven track record of writing in your niche or industry. 

Check their writing for versatility, and ability to adapt to different tones, and see if their portfolio resonates with your audience.

Assessing Writing Samples and Portfolios

Young professional thinking at her laptop.

As you sift through potential hires, pay close attention to their writing samples and portfolios. 

Look for clarity, coherence, and strong narrative flow, indicating their writing style, research ability, and understanding of content formats.

Additionally, consider how well they integrate keywords and SEO principles without compromising the natural readability of the content.

Don’t hesitate to ask for specific examples of content that has performed well in terms of engagement or rankings. 

This gives insight into their ability to produce results-driven content. Writers who provide analytics or metrics add credibility to their expertise.

Interviewing and Evaluating Candidates

Businessman writing notes outdoors with a laptop.

Interviewing is vital for hiring, letting you gauge a writer’s communication skills, brand understanding, and content creation approach.

Prepare questions to reveal their process for researching, writing, and editing. Ask about their familiarity with CMS, social media, and SEO tools.

Assess their collaboration, adaptability to feedback, ability to meet deadlines, and ability to manage multiple projects while incorporating your brand’s voice.

Finalizing the Hire

Woman organizing her schedule on a planner.

After interviews and evaluations, choose a content writer who demonstrates strong skills and aligns with your company’s culture and values.

Discuss expectations, deliverables, and compensation upfront to ensure both parties are on the same page.

Start with a trial period or small project to assess the writer’s fit with your team and content goals effectively.

This approach allows you to assess their work quality, reliability, and impact on your strategy before committing to a long-term engagement.

In conclusion, hiring a content writer is a strategic move that can significantly enhance your content strategy.

Understand your needs and know where to search. Assess portfolios, conduct interviews, and set clear expectations to find a writer.

The right content writer connects with your audience and is key to achieving your business goals, not just creating words.

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Cam Velasco

CEO & Co-Founder

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