5 Skills Expert Content Marketing Marketers Need

By Cam Velasco

CEO & Co-Founder
Published: Mar 23, 2024
To excel in content marketing, mastering certain skills is crucial for success. In this article we'll provide a quick overview of the 5 skills content marketing marketers should master.
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To excel in content marketing, mastering certain skills is crucial for success. Here’s a quick overview of the 5 skills content marketing marketers should master:

  • Advanced SEO and Analytics Knowledge: Essential for making content visible and understanding performance.
  • Strategic Content Planning and Project Management: Involves organizing and scheduling content effectively.
  • Exceptional Writing and Editing Skills: Core to creating compelling and clear content.
  • Proficiency in Multichannel Content Distribution: Knowing how to share content across various platforms to maximize reach.
  • Creative Storytelling and Brand Messaging: Engaging your audience with memorable stories aligned with your brand.

Each of these skills helps in producing content that not only attracts but also retains customers, driving the business forward. Whether it’s through SEO, effective planning, skillful writing, strategic distribution, or storytelling, these are the areas to focus on for anyone looking to make a mark in content marketing.

5 Skills Expert Content Marketing Marketers Need

Advanced SEO and Analytics Knowledge

Seo, Buscador, Navegador, Búsqueda

Getting to know SEO (Search Engine Optimization) and analytics really well is super important for folks doing content marketing. Here’s why it makes a big difference:

Makes Your Content Easier to Find

  • Using SEO tricks means your stuff pops up higher when people search online. This gets more eyes on your website without having to pay for ads.
  • Checking the data helps you tweak your content so more people want to click and read. This also means more folks might share your stuff on social media just because they like it.

Helps You Make Better Content

  • Seeing which articles or videos are a hit lets you know what your audience loves. So, you can make more of that.
  • Finding out which content isn’t doing great gives you a chance to try new things and see if they work better.

Shows the Value of Your Work

  • Linking how well your content does to getting more leads or sales shows it’s worth the effort. This is great for getting support from the top folks in your company.
  • Setting up a starting point with your numbers helps you keep track of how you’re doing over time. Showing improvement is key.

Guides Your Big Picture Plan

  • Looking at what’s working well for others can help you figure out how to be different and better.
  • Understanding what your customers are really looking for can help you plan what to write or make next. This makes sure your content is something they care about.

In short, really getting SEO and analytics helps you make smart moves to keep improving your content. It’s all about getting more people to see and like your work, proving it’s making a difference, and planning smarter for the future.

Strategic Content Planning and Project Management

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To be really good at marketing content, you need a solid plan and to be good at managing projects. Here’s what that involves:

Understanding Audience Needs
  • Spend some time getting to know what your audience likes and doesn’t like. This helps you make content they actually want to see.
  • Picture your ideal customer and think about what they’re like, what bothers them, and what they’re trying to achieve.
  • Always keep an eye on how your content is doing. This way, you can keep up with what your audience wants over time.
Content Calendaring
  • Keep a calendar that shows what you’re planning to post and when. This should cover a few months and include all different types of content.
  • Plan your content around what your audience needs, special events, product launches, and holidays.
  • Be ready to change your plans based on new things you learn. It’s good to be flexible and include new topics that come up.
Cross-Team Collaboration
  • Make sure everyone from content, sales, product, and the top bosses agrees on what you’re doing with your content.
  • Use Trello boards to help everyone stay on the same page about who’s doing what and when.
  • Talk regularly about how your content is doing and how you can make it better.
  • Get advice from experts in your company to make your content even better.
Project Management
  • Break big projects into smaller parts, decide who’s in charge of each, and set deadlines.
  • Check in on how things are going to make sure you’re on track and figure out any problems early.
  • Pick a project management style that fits your team best, like agile or waterfall.
  • Whenever you can, use tools to make your work easier and faster.

By really understanding your audience, planning ahead, working well with others, and managing your projects carefully, you can make sure your content does a great job and matches up with your business goals.

Content Marketing Marketers Need Exceptional Writing and Editing Skills

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Making great content for content marketing means you need to write well and edit even better. Good writing grabs your audience’s attention with stories they care about. Editing makes sure everything is clear and easy to read.

The Importance of Great Writing
  • Tell interesting stories: Use stories, examples, and feelings to make readers care about what you’re saying.
  • Make tough topics simple: Explain hard ideas in easy ways. Use everyday words and examples that make sense to everyone.
  • Help readers skim: People like to quickly look over content. Use headings, lists, and short sections to highlight the main points.
The Power of Precision Editing
  • Make it flow: Look at how your ideas fit together. Change the order or how you connect them if you need to.
  • Cut out extra words: Get rid of any words or parts that aren’t needed to make your main points stronger.
  • Fix mistakes: Check for spelling and grammar mistakes. Make long sentences shorter and easier to read.
  • Check facts: Make sure all the information and numbers you use are right.
  • Make it hit home: See if your words, pictures, and actions you want readers to take really make an impact.

By spending time fixing and improving your content, editors help writers do their best. This means content marketers can keep putting out great stuff that really speaks to and moves their audience.

Proficiency in Multichannel Content Distribution

Sharing your content on different platforms is a smart way to reach more people and get them interested in what you have to say. By picking the right places to share and making sure your content fits each platform, you can attract a bigger audience and make your content work harder for you.

Here are some simple steps:

Choose Where to Share Your Content Wisely

Think about where to share your content by considering who you want to reach and what you’re sharing:

  • Social media: Perfect for fun, visual stuff that gets people talking
  • Email lists: Send news and special offers to keep in touch with your followers
  • Website: Make sure people can easily find what they’re looking for on your site
  • SEO: Help your content show up in search results
  • Paid ads: Use ads to show your top content to more people

Make Your Content Fit Each Platform

Change your content so it works best wherever you share it:

  • Length: Keep it short for places like Twitter, or go longer for blogs
  • Format: Use the right size images or videos for each platform
  • Call-to-Action: Ask people to do something, like click a link or share your post

Look at What’s Working

Use tools to see which platforms and types of content are doing well. Focus more on those.

Work Together

Team up with others who manage different platforms to make sure you’re all working towards the same goals.

By using data to see what’s working and adjusting your approach for each platform, you can share your content in the most effective way and get more people interested.

Creative Storytelling and Brand Messaging

Telling good stories and making sure your brand’s message is clear are really important for making content that sticks with people. Here’s how to do it simply:

Connect with Audience Emotions

  • Think about what your audience is hoping for or worried about
  • Create stories that touch on these feelings and show how your brand can make a difference
  • Share real stories from customers whenever you can

Keep Stories Clear and Memorable

  • Start with a beginning, add some drama in the middle, and finish with an end
  • Make sure there’s a clear problem or exciting moment
  • Solve the problem and connect it back to what your brand does

Give Your Brand a Distinct Voice

  • Use the same way of talking and tone in all your stories
  • This makes it easier for people to know it’s your brand talking
  • Keep things fresh but consistent

Reinforce Core Brand Messaging

  • Always bring your stories back to the main things your brand stands for
  • Repeat important ideas so people remember them
  • Show what’s unique about your brand

Motivate Your Audience to Take Action

  • End your stories by asking readers to do something, like visit your website or buy something
  • Make sure what you’re asking fits with the story and your brand

By using simple stories, you can make your brand more memorable and get people to care about what you’re saying. Always check how your stories are doing and adjust to what your audience likes.


Content Marketing Marketers are super important for businesses today. It helps them build trust, attract customers, and grow. As this area keeps growing, being really good at certain skills is key to doing well.

The skills we talked about – knowing a lot about SEO and analytics, making good plans, writing well, sharing content on different platforms, and telling great stories – are the basics you need. Getting good at these things means you can:

  • Make awesome content that shows up in searches and grabs people’s attention
  • Plan things out well to hit your goals and work well with others
  • Tell stories that connect to your brand in a special way
  • Share your content in the right places for your audience
  • Keep checking how your content is doing so you can make it even better

The competition is tough, and always getting better at these skills is important for content teams. You can learn more by going to workshops, taking online courses, trying out new things, getting feedback, and keeping up with the latest trends.

It takes work, but getting really good at these skills helps content marketers stand out. They can reach and keep the right audience. In a world full of so much online stuff, these skills help marketers share content that teaches, entertains, and convinces people.

Content marketers who keep learning and improving will do the best. They’ll help their brands get noticed and loved by more people. By getting better at these skills, they also become super important to their companies. In a time when good content is super valuable, these are the marketers who are most likely to succeed.

Common Questions About Content Marketing Marketers

What are the 5 Ps of content marketing?

The 5 Ps of content marketing are simple ideas that help you make content that really speaks to people and grows your business. They are:

  • Promise: What you promise to give your customers through your brand.
  • Product: What you’re actually selling, whether it’s a product or a service.
  • Process: How you create and deliver what you’re selling.
  • People: The folks you’re trying to reach and sell to. It’s super important to understand them.
  • Profit: The way your content and products help your business make money.

Thinking about these 5 Ps can guide you in making content that not only attracts people but also helps your business do well.

What is a core skill to work on as a content marketer?

A really important skill for content marketers is understanding data and analytics. It’s not enough to just make and share content. You need to:

  • Look at how well each piece of content is doing.
  • Keep an eye on who’s coming to your site and how they interact with your content.
  • Link your content to getting more leads and making sales.

Using data to figure out what kind of content works best is key to getting good results.

What are the basic skills of a marketer?

Some key skills every marketer needs include:

  • Communication: Being able to talk and write clearly.
  • Creativity: Coming up with new and interesting ideas.
  • Attention to detail: Noticing and fixing small mistakes.
  • Interpersonal skills: Getting along well with others.
  • Leadership: Being able to lead and manage projects.
  • Adaptability: Being okay with change and able to adjust.
  • Writing: Being able to write well.
  • Data analysis: Understanding and using data to make decisions.

These skills help marketers plan and carry out successful campaigns.

How do I become an expert in content marketing?

To become really good at content marketing:

  • Consider getting a marketing degree to start with a solid base of knowledge.
  • Sign up for online courses that focus on content marketing.
  • Watch free tutorials on YouTube and read blogs to learn more.
  • Join webinars hosted by experts in the field.
  • Learn the basics of SEO.
  • Practice by creating and managing your own content.

Mixing formal education with self-learning and hands-on practice can help you become a skilled content marketing manager.

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Cam Velasco

CEO & Co-Founder

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