What is a Performance Marketing Manager?
A Performance Marketing Manager is responsible for planning, executing, and optimizing data-driven marketing campaigns across digital channels to achieve measurable results. Their goal is to drive conversions, maximize return on ad spend (ROAS), and scale campaigns through platforms like Google Ads, Meta Ads, LinkedIn, and more. This role blends analytical expertise with strategic thinking to ensure every dollar spent delivers clear value.
How to Write a Performance Marketing Manager Resume
To write a strong Performance Marketing Manager resume, highlight your ability to manage paid media campaigns, analyze key performance indicators (KPIs), and drive tangible growth. Use metrics, tools, and strategies that align with the job description, and tailor your resume to show you understand both the technical execution and the strategic objectives of digital performance marketing.
1. Read the Job Description Thoroughly
Carefully review the job posting to identify key skills and tools the employer is seeking. Look for terms like ROAS, CPC optimization, budget allocation, or specific platforms such as Google Ads Manager or Meta Business Suite. Match your resume content to these priorities.
2. Research the Employer
Learn about the company’s target audience, products, and current ad campaigns. This allows you to speak their language and tailor your resume to the tone and expectations of their brand. Check their social media ads, website, and blog content for insight.
3. Include Your Contact Information
Ensure your contact section is professional and complete, including:
✔ Full Name
✔ Phone Number
✔ Email Address
✔ LinkedIn Profile (and Portfolio if applicable)
4. Write a Resume Summary
Open with a 2–3 sentence summary that highlights your performance marketing experience, analytical mindset, and campaign results.
Example:
Data-driven Performance Marketing Manager with 6+ years of experience scaling paid campaigns across Google, Meta, and LinkedIn. Proven track record of increasing ROAS and lowering CPA through continuous A/B testing and optimization.
5. List Your Education
Include your degree(s), major(s), institution, and graduation year.
✔ B.S. in Marketing – University of Texas, 2017
If relevant, mention coursework or certifications in digital marketing, analytics, or eCommerce.
6. Outline Your Experiences
Structure each role with your job title, company name, dates of employment, and impactful achievements.
Example:
Performance Marketing Manager | AdVelocity Co. | 2020 – Present
✔ Boosted ROAS by 60% across Google Ads campaigns
✔ Managed $500K annual ad budget with consistent month-over-month growth
✔ Reduced CPA by 35% through audience segmentation and creative testing
7. Highlight Your Skills
Showcase your expertise with platforms, analytics, and campaign strategy.
Key Skills:
✔ Google Ads, Meta Ads Manager, LinkedIn Ads
✔ ROAS Optimization & Budget Management
✔ Conversion Tracking & Attribution
✔ A/B Testing & Creative Analysis
✔ Marketing Automation & Reporting Tools (GA4, Looker Studio)
8. Consider Additional Information
List certifications, languages, or tools that give you an edge.
✔ Google Ads Certification – 2023
✔ Meta Certified Digital Marketing Associate – 2022
✔ Fluent in Spanish
9. Edit and Format Thoroughly
Keep your resume clean and concise, ideally 1–2 pages. Use bullet points, readable fonts, and clearly labeled sections. Always export as a PDF to maintain consistent formatting.
Performance Marketing Manager Resume Template
Resume Example for a Performance Marketing Manager
[Your Name]
[City, State] | [Phone] | [Email] | [LinkedIn]
Professional Summary
Strategic and results-oriented Performance Marketing Manager with 7+ years of experience leading multi-channel paid campaigns. Adept at optimizing ROAS, managing six-figure ad budgets, and turning data into actionable marketing decisions.
Skills
✔ Paid Media: Google Ads, Meta Ads, LinkedIn
✔ Campaign Optimization & Budget Allocation
✔ A/B Testing & Funnel Analysis
✔ Google Analytics 4 (GA4), Looker Studio
✔ Cross-Functional Collaboration
Experience
Performance Marketing Manager | BrightReach Media | 2021 – Present
✔ Scaled ad spend by 150% while maintaining ROAS above 4.5
✔ Launched international campaigns reaching over 3M users
✔ Streamlined ad reporting with automated dashboards
Education
B.A. in Business Marketing | University of Washington | 2016
Certifications
✔ Google Ads Search Certification – 2023
✔ Meta Blueprint Certification – 2022
FAQs About Performance Marketing Manager Resumes
How Do You Make a Performance Marketing Manager Resume Stand Out?
To stand out, include measurable wins like “reduced CPA by 30%” or “grew ROAS from 2.5 to 5.2.” Show that you understand both high-level strategy and hands-on execution. Listing your mastery of platforms, tools, and unique areas like international targeting or data attribution can also set you apart.
What Skills Should I List on My Performance Marketing Manager Resume?
Key skills include Google Ads, Meta Ads, and LinkedIn Campaign Manager for cross-platform execution, along with strong expertise in budget management and ROAS optimization. Proficient in A/B testing, funnel analysis, and data tools like Google Analytics 4, Looker Studio, and Excel. Experienced in end-to-end campaign strategy, performance tracking, and actionable reporting.
How Do You Format a Performance Marketing Manager Resume?
Use a modern, well-organized format with clearly defined sections: Summary, Skills, Experience, Education, and Certifications. Keep it to 1–2 pages, use bullet points for readability, and always export as a PDF to preserve formatting.
What is the Job Description of a Performance Marketing Manager?
A Performance Marketing Manager oversees paid digital marketing efforts, focusing on ROI and measurable outcomes. They manage campaign strategy, analyze performance metrics, handle budget allocation, and continually optimize to improve conversions and customer acquisition.
How Do You Write an Objective for a Performance Marketing Manager?
Your objective should highlight your campaign success, technical proficiency, and growth-driven mindset.
Example:
Performance Marketing expert with 5+ years of experience managing high-impact campaigns across search and social. Eager to apply advanced optimization strategies to scale acquisition and improve ROAS in a dynamic digital team.
