Staying Ahead of Trends as Freelance Marketers

By Cam Velasco

CEO & Co-Founder
Published: Apr 9, 2024
Get ready to be introduced to strategies for staying current with evolving marketing trends, emphasizing the necessity of continuous education and adaptability in a dynamic digital landscape.
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As freelance marketers, staying ahead of marketing trends is crucial for success. Here’s a quick guide on keeping up-to-date:

The Evolution of Digital Marketing

Digital marketing has changed a lot because of social media, blogs, influencers, and more. In the past, marketing was mostly about ads in newspapers, on TV, or on the radio. Now, digital marketing lets us reach people more easily and for less money.

Social media lets brands talk directly to customers and get instant feedback. Big platforms like Facebook, Instagram, and Twitter have lots of users and keep getting more. This means marketers can talk to specific groups of people and tailor their messages just for them.

Content marketing is big now too. As people look up more stuff online, creating good content like blogs or videos helps build trust. Using the right keywords can make your content easier to find on search engines. This way, you can keep people interested at every step until they’re ready to buy.

Influencer marketing is about working with popular social media users to promote products. People often trust these influencers more than the brands themselves, making this a key strategy. Brands team up with influencers who fit their image to create sponsored posts and get noticed.

Identifying Current Trends

Keeping an eye on industry blogs, social media, and big companies’ research reports can show you the latest in digital marketing. Going to marketing events is another great way to learn about new tactics and channels. Following the speakers from these events on social media can also keep you in the loop.

Tools like Google Analytics let you see who’s visiting your website and what they’re interested in. Social listening tools track what people are saying about your brand online. Checking these tools often can help you spot changes in what people like or don’t like.

Talking directly to customers through surveys or interviews can give you clear feedback. This can tell you what platforms they prefer, what kind of content they like, and how they feel about influencers and your brand. Combining this info with what you find online gives you a solid base to spot trends.

Strategies for Staying Ahead

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As a freelance marketer, it’s important to always be learning about new things and keeping up with what’s happening in marketing. Here are some simple ways to do that:

1. Continuous Education and Skill Development

Sign up for online classes and webinars to learn new skills. Websites like Udemy, LinkedIn Learning, and Coursera have a lot of affordable marketing classes. Complement everything making it a habit to read marketing blogs, listen to podcasts, and follow marketing experts on social media. This helps you learn a little every day.

2. Leveraging Industry Publications and Blogs

Here are some good places to find marketing news:

  • Search Engine Journal
  • Social Media Today
  • Moz Blog
  • HubSpot Blog
  • Marketing Land

Visit these sites often or set up alerts to get the latest news.

3. Networking with Peers and Industry Experts

Go to marketing events and meet-ups to meet people who do what you do. Join Facebook groups and LinkedIn communities to share ideas and try to find someone experienced who can give you advice and help you grow.

4. Utilizing Data and Analytics

Always check your website and social media numbers to see what’s working. Also, look at important reports on digital trends.

Use this information to make better decisions and find new chances to do well.

5. Experimenting with New Tools and Techniques

Try new things like new social media sites, AI writing tools, and using different kinds of content.

See what your audience and clients like the most.

Keeping up-to-date takes work, but it helps you learn more, find new opportunities, and make more money.

Implementing Trends into Your Strategy

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As a freelance marketer, it’s super important to keep up with the latest trends so you can offer the best services to your clients. But, just knowing about new trends isn’t enough. You need to think carefully about how to use them in your work. Here’s how to do that without getting overwhelmed.

Assessing Relevance

When you hear about a new marketing trend, ask yourself a few questions:

Does this fit what I do? If a trend is popular but doesn’t match your area of expertise, it might not be worth your time. Will this help my clients? Think about whether this trend solves a problem or meets a need for your clients. If it doesn’t, it might not catch on. Do my clients care about this? Make sure the trend is something your client’s audience will be interested in before you dive in.

Answering these questions will help you decide if a trend is worth following.

Planning and Execution

If you decide a trend is worth trying, here’s how to get started:

Set clear goals by deciding what you want to achieve with this trend and how you’ll know if you’re successful, look at how others have successfully used the trend and try to learn from their experience.

Before going all in, test the trend with a few clients or campaigns to see how it goes. If the test goes well, start using the trend more widely. Keep improving your approach as you learn more.

Measuring and Adjusting

To see if a new trend is working, you need to look at the numbers. Here are some things to keep an eye on:

  • Engagement – how much people are interacting with what you’re doing
  • Conversions – how often people are taking the action you want, like buying something
  • Sentiment – whether people are saying good or bad things
  • ROI – whether you’re making more money than you’re spending

Keep track of these things and compare them to how you were doing before. If something isn’t working, try to figure out why and fix it. If you’ve tried fixing things but they’re still not working, it might be time to move on from this trend.

As a freelancer, it’s important to stay on top of trends. But remember, not every trend will be right for you or your clients. Take your time to test things out and make sure they’re helping before you commit fully.

Challenges and Solutions for Freelance Marketers

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Overcoming Information Overload

If you’re a freelance marketer, trying to keep up with all the news, trends, and data can feel like too much so make sure to pick a few good sources by only following a couple of industry blogs, publications, and podcasts. Choose the well-respected ones.

Follow just a few top experts in your area instead of a lot of people. Turn off notifications that you don’t need. Staying picky about what you read and having a way to organize important info can save you from wasting time on stuff that doesn’t matter.

Resource Management

When you’re on your own, using your time and tools wisely is key. Use about 15-20% of what you earn from projects for learning new things like courses or software. Think of this as a must-have for your business.

Before you spend a lot on courses or tools, see if there are free resources or trials you can use and spend most of your learning time on the main skills for your job. Use the rest to test out new ideas.

Being smart with your resources lets you keep learning and trying new things without spending too much.

Staying Agile

The marketing world changes fast, so freelancers need to be ready to change by always being open to new ideas, even if you’re good at what you do. Make learning part of your everyday routine.

Being ready to adapt and valuing long-term relationships over just making money will help you keep up with changes in marketing.


For freelance marketers, keeping up with the newest trends and ways of doing things is important if you want to keep doing well in a job that’s always changing. By always learning, using the best resources, talking and working with others, looking at data, and trying out new stuff, freelancers can spot new trends early on and use them in their work.

Implementing these steps focused on learning, changing, and getting better, freelancers can keep improving their services to match what’s happening in marketing. Being quick to adapt and ready for what’s next is key to growing their business in the fast-paced world of marketing.

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Cam Velasco

CEO & Co-Founder

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