What You Need to Know for Effective Sales Outsourcing to LATAM

By Cam Velasco

CEO & Co-Founder
Published: Apr 4, 2024
Discover essential strategies for efficient sales outsourcing to LATAM, navigating challenges, and leveraging regional talent for business growth.
A professional presents a calculator near a contract, indicating a discussion on financial terms, with a focus on sales outsourcing to LATAM.

Looking to expand your sales team without breaking the bank? Outsourcing to Latin America (LATAM) might be your best bet. 


Sales outsourcing is when a company hires another company to take care of its sales tasks. This can include finding new customers, making sales calls, negotiating deals, and analyzing sales data. Companies might choose to outsource some or all of their sales work to get access to expert salespeople and technology, save money, and not have to worry about hiring and managing a big sales team themselves.

Some reasons why companies outsource sales include letting them use skilled salespeople and tools without having to pay a lot upfront. It’s also cheaper than having a big in-house sales team.

Some common sales tasks that get outsourced include making phone calls to potential customers, sending emails, using social media to reach out, figuring out which leads are worth following, setting up meetings, keeping leads interested, closing deals, and looking at sales data.


Sales outsourcing can cover both finding new customers and taking care of existing ones. At the start, it’s about reaching out to potential customers through calls, emails, or online content, and figuring out who’s interested.

In the middle, it involves talking to these interested people, showing them what you have to offer, keeping them interested, and arranging meetings. In the end, it’s about sealing the deal, selling more to current customers, and managing customer accounts.

Outsourcing can also help with understanding sales data, like how well salespeople are doing and where there are chances to sell more.

Comparison to Other Outsourcing

Sales outsourcing is a bit different from other types of outsourcing like business process outsourcing (BPO) or IT outsourcing because it needs people who truly know the product and the market to talk effectively to customers. General outsourcing companies might not have this knowledge.

So, sales outsourcing is about finding the right partner who knows a lot about selling, can communicate well, and focuses on getting results.

Why LATAM for Sales Outsourcing?

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Latin America (LATAM) is a great place for companies to outsource their sales. It offers a mix of cost savings, skilled workers, good location, and cultural fit that makes it ideal for working together on sales.

Economic Benefits

Outsourcing sales to LATAM can save companies a lot of money compared to doing it all in-house. Costs for things like salaries and office space are much lower in LATAM. This means companies can grow their sales teams without breaking the bank.

LATAM has a setup ready for outsourcing, with a history of working with international sales teams. This means companies can jump right in and start working efficiently without having to build everything from scratch.

Talent Pool

LATAM has a lot of skilled people ready to work in sales. Many of them speak both English and Spanish well, which is great for talking to different customers. There are also more and more college graduates every year, so finding good salespeople is getting easier.

Sales professionals in LATAM often have the exact skills needed for outsourcing, like knowing how to sell to businesses, find good leads, and keep clients happy.

Time Zone and Geographical Proximity

LATAM is close to North America and often in the same or similar time zones. This makes it easy to work together in real-time. It’s great for making sure sales teams can talk to customers during the busiest hours.

Cultural Compatibility

Some countries in LATAM share cultural traits with North America. This can make it easier for salespeople in LATAM to connect with customers in the US and Canada. They understand each other better, which can lead to better sales results.

Pros and Cons of Sales Outsourcing to LATAM


Outsourcing sales to Latin America (LATAM) has some big pluses:

  • Cost Savings: It’s cheaper to hire people in LATAM than in North America or Europe. This means you can grow your sales team without spending a lot of money.
  • Skilled and Educated Workforce: There are lots of well-educated people in LATAM who know how to sell. This means you can find good people to work with.
  • Time Zone Alignment: Places like Mexico, Colombia, and Peru are in the same time zones as North America. This makes it easy to work together at the same time.
  • Cultural Affinities: LATAM and North America have some cultural similarities, which can make communication easier.

But, there are also some downsides:

  • Communication Barriers: Not everyone in LATAM speaks English well, so sometimes it’s hard to understand each other.
  • Variability in Expertise: The level of skill can vary a lot. You need to be careful when choosing who to work with.
  • Regulatory Differences: There are different rules and business practices to get used to.

To make the most of outsourcing sales to LATAM, it’s important to choose your partners carefully, set clear expectations, and manage things well. If you do it right, you can have a great sales team that doesn’t cost too much.

Top LATAM Countries for Sales Outsourcing

Mexico, Argentina, Colombia, and Chile stand out in Latin America (LATAM) for sales outsourcing, each bringing something special to the table. Let’s take a closer look at what they offer:


Has a lot of people who are good at selling and helping customers. This country feels culturally close to the US, making it easier to connect with American customers.


More than half the people can chat in English. The government has policies that help business process outsourcing (BPO) companies.


The government supports the industry with programs like the Orange Economy initiative. It’s very affordable to hire people here, with salaries about half of what they are in Mexico.


It’s a stable place to invest in for the long run. There’s great internet and phone service for working remotely.

In short, Mexico, Argentina, Colombia, and Chile each have their reasons for being great places to outsource sales tasks. Whether it’s because of their skilled workers, language skills, government support, or cost-effectiveness, companies can pick the best fit for their needs.

How to Successfully Outsource Sales to LATAM

A woman attentively watching an online educational video on a desktop computer.

Sales outsourcing to Latin America (LATAM) can save you money and give you access to talented salespeople. However, to make it work, you need a good plan and the right way of managing things. Here’s how to make sure you get the most out of outsourcing your sales to LATAM.

Identifying the Right Partner

Choosing the right company to work with is key. Pick partners who know how to sell what you’re offering. This means they can better understand what customers want. Keep in mind going for partners who understand the cultural differences and can connect with your customers. Talking often helps everyone get on the same page.

Building Effective Communication

Good communication is important. Tell them exactly what you want, who you’re selling to, what to say, and how to report back. If something’s not clear, ask about it. Use simple language and repeat important points.

Ensuring Quality and Performance

Decide what success looks like and keep track of progress. Set clear goals for activities, grow the sales pipeline, and close deals. Look at weekly reports on progress, challenges, and successes. Change the plan if needed.

Picking the right partner, talking often, setting clear goals, and managing performance are essential. With the right approach, outsourcing sales to LATAM can help your business grow.


Sales outsourcing in Latin America (LATAM) can be a smart move for companies looking to grow without spending too much since it’s cheaper to hire people and rent office space in LATAM than in the US or Europe. This means you can afford more salespeople without going over budget.

LATAM has lots of smart, educated folks ready to work in sales. Many can speak two languages and know exactly how to sell, and since LATAM and North America have similar work hours, teams can work together easily.

By focusing on clear communication, keeping an eye on performance, and understanding cultural differences, the benefits of hiring sales teams in South America can truly help your business grow.

A professional woman with curly hair, wearing a beige blazer over a white shirt, smiles while holding an open folder. The background has a promotional text stating 'HIRE FULL-TIME MARKETERS FOR JUST $5/HOUR' alongside the Flowwi logo, emphasizing outsourced staffing from South America.

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Cam Velasco

CEO & Co-Founder

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