What Influences the Salary of a Copywriter?

By Cam Velasco

CEO & Co-Founder
Published: Apr 9, 2024
Copywriting salaries vary widely, with experience, specialization, and location being key factors. Boosting income involves honing skills, creating a diverse portfolio, and understanding market needs.
Close-up of hands typing on a laptop keyboard, symbolizing the work of a copywriter.

Wondering what is the salary of a copywriter? Copywriting can be lucrative, especially with the right skills and experience. Salaries range from around $35,000 for beginners to over $100,000 for veterans, influenced by factors like specialization, location, and employment type. Enhancing your skills and building a strong portfolio is key to advancing in this field.

The Role of a Copywriter

A copywriter is someone who writes text to help sell things or share ideas. They write stuff like ads, website words, social media posts, emails about sales, words on product packages, and brochures. Their job is important because what they write helps people decide if they want to buy something or support a cause. Good copywriters know how to talk to people in a way that makes them want to act, like buying something or signing up for more info.

Average Salary Overview

On average, the salary of a copywriter in the United States is about $52,393 a year, according to some studies. But how much they make can vary. It depends on where they live, how long they’ve been writing, and if they work full-time or freelance.

For example, someone just starting might make around $35,000, but someone who’s in charge of big projects could make more than $100,000. Most copywriters make between $42,500 and $68,500. Where you live makes a difference too. In New York City, the average is $67,934, but in a smaller city like Tulsa, it’s around $48,059.

Key Factors Influencing The Salary of a Copywriter

Person writing notes next to an open laptop on a white desk.

Experience and Expertise

How much a copywriter earns depends a lot on their experience and what they’re good at. If you’re just starting, you might make between $35,000 and $45,000 a year. But as you get more experience, you can earn more.

With 3-5 years of experience, you could earn between $50,000 and $65,000 After 5-10 years, you might make $70,000 to $90,000, and if you’ve been doing it for over 10 years, you could earn more than $100,000.

The more you work and the better you get, the more you can earn. If you learn to write about complicated stuff or how to make websites and apps easier to use, you can make even more money.

Specialization and Skills

Copywriters who know a lot about certain topics usually earn more. For example, SEO copywriters who make websites show up in Google searches earn about $65,000.

UX copywriters who make websites and apps easy to use earn about $70,000. Technical writers who explain how to use complex products earn about $75,000.

Being good at one thing can help you make more money. Also, being able to write different kinds of things for different people is helpful.

Geographic Location

Where they live can change how much they earn because some places are more expensive than others. The salary of a copywriter In small towns or the countryside is about $45,000 to $55,000, in medium-sized cities, you could earn $50,000 to $70,000. In big cities, you can earn $70,000 to $90,000 or more.

For instance, a copywriter in Cleveland, OH might earn $57,000, but in New York City, they could earn $82,000. Big cities also have more jobs.

Employment Type: Freelance vs. In-house

Freelance copywriters pick their work hours and rates but have to take care of their own taxes and health insurance. Full-time copywriters might earn less but get benefits like health insurance. Freelancers can make $30 to $50 an hour, which might add up to $60,000 to $80,000 a year. Full-time copywriters usually earn $45,000 to $65,000.

Freelancing can pay more, but full-time jobs offer steady pay and benefits. Some copywriters start freelancing and then get a full-time job later.

Enhancing Your Earning Potential as a Copywriter

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Continual Learning and Skill Development

To make more money as a copywriter, it’s important to keep learning and getting better at what you do. Make sure you know the latest trends by reading about the industry. For example, right now, knowing about SEO, social media, and how to get more people to say yes (conversion rate optimization) is valuable.

Look for online courses or workshops that can teach you new things. Choose the ones that give you a certificate at the end. If you can, get extra training in a specific area, like writing for financial services, which can pay well.

Building a Strong Portfolio

Your portfolio is like a showcase of your work. Making it look good can help you earn more. Include a variety of writing, like ads, emails, or reports. This shows you’re flexible. If you can, show how your writing has helped make money or get more customers. This proves you’re good at what you do.

The salary of a copywriter should be complemented by a great portfolio since it makes it easier to show why they deserve to be paid more.

Overcoming Challenges

Addressing Market Saturation

The copywriting field is getting crowded, so dig deep into a topic like health, tech, or online stores. Learn everything you can and get certified. This makes you more valuable to clients.

Being a great writer is just the start. Being easy to work with, understanding what clients want, and always meeting deadlines can set you apart. Use your website to tell your story, why you love writing, and your big wins. This helps people remember you.

Even with lots of competition, you can still do well by being smart and standing out.

Conclusion

The salary of a copywriter can change depending on multiple factors, beginners might get $35,000 a year, but people with more than 10 years of experience can make over $100,000. If you’re good at things like SEO, UX, or explaining complex stuff, you can earn even more.

Copywriters who focus on specific areas, like writing for banks or tech companies, often make more money than those who write about anything and everything. If you’re freelancing, you might make more money, but your income can go up and down. If you have a regular job, you might earn less, but you get steady money and benefits like health insurance.

Keep learning new things and getting better at your job. This can mean taking classes, focusing on popular areas, updating your portfolio, and meeting people in the industry. Doing these things can help you make more money over time.

Copywriting can be a good way to make money, especially if you keep working on your skills. While how much you make can change, the best copywriters are usually paid well for their work in convincing people to buy things or believe in ideas.

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Cam Velasco

CEO & Co-Founder

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