What is a Paid Search Strategist?
A Paid Search Strategist is responsible for planning, managing, and optimizing PPC (pay-per-click) campaigns across platforms such as Google Ads, Bing, and Meta. Their goal is to increase brand visibility and drive ROI through highly targeted ad strategies. They analyze performance data, test creative, and adjust bids to maximize results. If you’re aiming to secure a role in this field, a polished paid search strategist resume template helps position your skills and achievements in the best light.
How to Write a Paid Search Strategist
1. Read the Job Description Thoroughly
Start by analyzing the responsibilities and required skills in the job listing. This step ensures your resume includes relevant keywords and aligns with what the hiring manager wants. A flexible paid search strategist resume template makes tailoring easier.
2. Research the Employer
Find out about the company’s niche, budget size, advertising platforms, and campaign style. This will help you tailor your CV’s tone and experience to their expectations.
3. Include Your Contact Information
Always add your name, phone number, email (keep it professional), and LinkedIn profile. Some candidates also link to a portfolio or performance dashboard if available.
4. Write a Resume Summary
Use this section to capture your value in 2–3 lines. Highlight major wins like revenue increases, ROAS improvements, or ad spend management. A solid paid search strategist resume template keeps this section easy to scan.
5. List Your Education
Mention your degree and any certifications in paid media, analytics, or digital marketing. Credentials like Google Ads certifications can add extra credibility.
6. Outline Your Experiences
Focus on measurable achievements like:
- Reduced CPC by 30%
- Increased click-through rate by 25%
- Managed $100K+ in monthly ad spend
A well-organized paid search strategist resume template uses bullet points and strong verbs to make these wins pop.
7. Highlight Your Skills
Include a mix of technical and analytical skills like:
- Google Ads
- Bing Ads
- ROAS tracking
- A/B testing
- Budget allocation
- Keyword research tools (SEMrush, SpyFu)
8. Consider Additional Information
If you speak other languages, have agency experience, or worked across multiple industries, this is your place to show off. A strong paid search strategist resume template often has an optional section for certifications, languages, or volunteer projects.
9. Edit and Format Thoroughly
Clean formatting, consistent fonts, and error-free text are essential. Use a professional paid search strategist resume template that makes your content easy to read for both humans and applicant tracking systems (ATS).
Paid Search Strategist Resume Template
Resume Example for a Paid Search Strategist
Your name
email | (000) 000-0000 | linkedin.com/in/profile
Summary
Detail-oriented paid search strategist with over 6 years of experience managing high-performance PPC campaigns. Skilled in Google Ads, audience segmentation, and cross-platform targeting. Known for improving ROAS and leading A/B testing efforts across multi-channel campaigns.
Experience
Senior Paid Search Strategist – MetricScope Agency, Remote
Feb 2020 – Present
- Managed Google Ads campaigns totaling $200K/month
- Increased ROAS by 40% through continuous bid optimization and ad copy testing
- Developed reporting dashboards to track performance and budget pacing
Digital Marketing Specialist – BoldVision Media, Atlanta, GA
Jul 2016 – Jan 2020
- Oversaw paid search accounts for 10+ clients across B2B and B2C industries
- Lowered average CPC by 28% through negative keyword strategies
- Conducted in-depth market research to guide keyword targeting and budget strategy
Education
B.S. in Digital Marketing – Southern Tech University, 2015
Google Ads Search Certification – 2023
Skills
Google Ads | Bing Ads | A/B Testing | Conversion Tracking | ROAS Analysis | Google Analytics | SEMrush | Ad Copywriting | Data Studio | Campaign Budgeting
