Digital marketing AI tools are constantly evolving to help make tasks easier, enhance customer understanding, and boost the effectiveness of campaigns.
From content creation to social media management, SEO, email marketing, data analysis, and customer service, AI tools offer a range of functionalities to help digital marketers work smarter and achieve better results.
This guide explores popular AI tools and how they can enhance different aspects of digital marketing.
Comparative Analysis of Popular Digital Marketing AI Tools
1. Jasper.ai
Features
Digital Marketing AI tools like Jasper is a tool that helps you write better content for things like blog posts, social media, and emails. It uses AI to make sure your writing fits your brand and is easy for people to find online. Here’s what it can do:
- Come up with ideas and do research for your content
- Help write both short and long pieces
- Connect with tools that help your content show up in searches
- Give tips on how to make your content better
- Let you set your own writing style
- Create images and designs
Ease of Use
Jasper is straightforward to use. You can start quickly by setting it up, choosing your settings, and telling it what you want your content to be about. It also offers helpful advice along the way.
Integration Capabilities
Jasper can work with other tools you might use, like Google Analytics and WordPress, to help make your content better based on data from these platforms.
Pricing
Jasper has different plans starting at $49 a month. There are also special prices for big companies.
Keyword Research Capabilities
Jasper doesn’t search for keywords by itself but can use other tools to help include the right keywords in your content.
Content Optimization
Jasper gives you advice on how to make your writing clearer and more engaging. It looks at things like how easy it is to read and if it matches what people are searching for online.
Data Aggregation Capabilities
By connecting with other platforms, Jasper can use data from across your marketing to make your content more appealing to your audience.
Real-Time Analysis
Jasper keeps an eye on how well your content is doing and can suggest changes on the fly, based on the latest trends.
Platform Integration
Jasper fits right into the tools you already use, like WordPress, making it easy to apply its suggestions without switching between apps.
Automation Capabilities
Jasper can automate creating certain types of content, like social media updates or website pages, making your job easier.
2. Grammarly
Features
Grammarly is like a super smart friend who checks your writing for you. This Digital Marketing AI Tools looks for mistakes in grammar, spelling, and how you’ve put sentences together. It also helps you sound better by suggesting different words and checking if your writing is original. Here’s what it does:
- Finds and fixes mistakes in real time
- Helps you sound more polite or confident with tone suggestions
- Works with lots of writing apps like Google Docs and Microsoft Word
- Checks if your work is similar to anything else out there (to avoid copying)
Ease of Use
Grammarly is super easy to use. You can add it to your browser, use it on your computer, or even on your phone. It tells you what’s wrong with your writing and how to fix it in a way that’s easy to understand.
Integration Capabilities
Grammarly works with lots of other apps, over 1000, including ones for work like Slack and Salesforce, and for writing like WordPress.
Pricing
Grammarly is free for the basic stuff but has paid plans if you want more help. These start at $30 a month if you pay for the whole year at once.
Keyword Research Capabilities
Grammarly doesn’t help find keywords. It’s all about making your writing better.
Content Optimization
Grammarly makes your writing easier to read and more interesting. It tells you if sentences are too long or complicated and helps you use words that fit better.
Data Aggregation Capabilities
Grammarly doesn’t pull together data from different places. It focuses on checking your writing as you go.
Real-Time Analysis
Yes, Grammarly checks your writing while you type, so you can make it better right away.
Platform Integration
Grammarly fits right into lots of other apps and writing tools you might already use, like WordPress and Slack.
Automation Capabilities
Grammarly doesn’t write things for you but helps make what you write better.
3. SurferSEO
Features
Surfer SEO is a tool that uses AI to help people who make content, like articles or blog posts, do better on search engines like Google. It looks at what the top pages are doing and gives advice on how to improve. Here are some things it does:
- Content Scoring: It checks your content against the best pages out there and tells you how you can make yours better.
- Content Templates: It can make guides based on what successful pages do, so you can follow their lead.
- Plagiarism Checking: It makes sure your content is original and not too similar to something else online.
- Localization: It helps you make your content fit better for people in different countries or who speak different languages.
- Integrations: It works with other tools you might be using to create or check your content.
Ease of Use
Surfer is pretty straightforward. It has a dashboard where you can find everything you need to make your content better. It also has guides and help if you get stuck.
Integration Capabilities
Surfer works well with a bunch of other tools, including:
- Google Docs
- Microsoft Word
- Semrush
- Ahrefs
- WordPress
- Wix
And it connects with Zapier, which means it can work with over 1,000 other apps.
Pricing
Surfer has plans that start at $89 a month. If you need more features or want to work on more content, there are bigger plans too.
Keyword Research Capabilities
Surfer looks at what keywords the top pages are using and suggests the best ones for you to target. This helps you pick the right words to get noticed.
Content Optimization
Surfer’s scoring and checking make sure your content is unique and interesting. It gives you specific tips on how to make your content better and rank higher.
Data Aggregation Capabilities
Surfer can pull in data from tools like Google Analytics to give better advice on how to improve your content.
Real-Time Analysis
Surfer gives feedback while you’re writing, so you can make changes as you go to make your content better.
Platform Integration
Because it works with tools you’re already using, Surfer makes it easy to optimize your content without having to switch around between different apps.
Automation Capabilities
Surfer doesn’t write content for you, but it does make creating and improving content easier by offering templates and scoring.
4. Sprout Social
Features
Sprout Social is a tool that makes handling social media easier for brands. It helps you plan your social media work, get to know your audience better, and make your social media efforts more effective. Here’s what it does:
- Suggests the best times to post and ideas for content
- Finds influencers and helps tailor your messages
- Uses chatbots to answer customer questions quickly
- Makes sure your social media replies match your brand’s style
Ease of Use
Sprout Social is user-friendly, letting you manage all your social media from one place. It offers guides and help whenever you need it.
Integration Capabilities
Sprout Social works with other tools you might use, like Salesforce for customer management, Google Analytics for website data, and MailChimp for emails.
Pricing
The cost starts at $99 a month, which lets up to 5 people use it for managing 10 social media profiles. There are bigger plans for more features and users. Companies can also get a custom price.
Keyword Research Capabilities
This tool helps you figure out which hashtags and keywords will make your posts more visible.
Content Optimization
Sprout Social uses AI to check how well your posts are doing and gives tips on making them better to get more people engaged.
Data Aggregation Capabilities
It brings together data from different places like your social media, website, and ads to show you how everything is performing together.
Real-Time Analysis
It lets you see what’s happening on social media right now so you can jump on trends or handle any issues quickly.
Platform Integration
Because it connects well with other marketing tools, you can manage your social media and other marketing efforts without having to switch between different apps.
Automation Capabilities
Sprout Social lets you set up social media posts and chatbot messages to go out on their own, based on certain triggers or schedules.
5. FeedHive
Features
FeedHive is a tool that helps you manage your social media with less hassle. It can do a bunch of things like:
- Find cool content ideas based on what people are talking about
- Schedule your posts for you
- Figure out who your audience is and what they like
- See how you’re doing compared to others
- Show you how your posts are performing with easy-to-understand updates
- Make it easier for you and your team to work together
Ease of Use
FeedHive is pretty straightforward to use. You can drag and drop things to set up your posts, and if you get stuck, there’s always someone ready to help.
Integration Capabilities
It works well with big social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Plus, it can connect to Google Analytics, Zapier, and Salesforce to make your life easier.
Pricing
FeedHive has different plans starting with a Free one. The paid ones go from $49 a month to $99 a month, and there’s also a custom option for big teams.
Keyword Research Capabilities
FeedHive suggests keywords that could help your posts reach more people. It looks at how hard it is to rank for those keywords and how many people are searching for them.
Content Optimization
FeedHive gives tips on how to make your posts better so more people will want to click on them or buy what you’re selling.
Data Aggregation Capabilities
It pulls together all sorts of data from your social media, your website, and even what your competitors are doing, so you can see everything in one place.
Real-Time Analysis
You can see how your posts are doing right away, which helps you figure out what works best for your audience.
Platform Integration
FeedHive connects with all the major social media and marketing tools, so you don’t have to keep switching between different apps.
Automation Capabilities
FeedHive can automatically take care of posting, setting up chatbots, sending alerts, and making reports. This means you can spend more time thinking about the big picture.
6. GrowthBar
Features
GrowthBar is a tool for people who create content and want to make sure it gets seen on Google. It helps you figure out what to write about, how to write it, and how to make sure people find it. Here’s what it does:
- Finds the best words to use in your articles
- Keeps track of how well your articles are doing on Google
- Gives you a blueprint of what your article should look like by looking at what’s already popular
- Uses AI to help write articles that fit what people are searching for
Ease of Use
GrowthBar is easy to get started with. It has a clear setup and help is available if you need it. This makes it simple to jump in and start using its features.
Integration Capabilities
GrowthBar can work with Google Search Console and Zapier. This means it can connect with lots of other apps you might be using.
Pricing
You can start using GrowthBar for $48 a month. This plan lets you use all its features without limits. There’s also special pricing for bigger teams.
Keyword Research Capabilities
GrowthBar helps you find the right words to use in your articles. It tells you how many people are searching for these words and how hard it might be to get your article noticed.
Content Optimization
GrowthBar uses AI to help you write articles that people want to read and that show up in Google searches. It makes sure your articles have the right words and are interesting to your readers.
Data Aggregation Capabilities
By connecting with Google Search Console, GrowthBar can show you how well your articles are doing over time. This helps you see what’s working and what’s not.
Real-Time Analysis
GrowthBar doesn’t give updates right as things happen, but it does let you keep an eye on your articles to see how well they’re doing on Google.
Platform Integration
Besides Google Search Console, GrowthBar can connect with Zapier. This lets it work with lots of other tools you might already be using.
Automation Capabilities
GrowthBar makes it easier to come up with ideas, write, and make sure your articles are ready to be seen by lots of people. It takes care of the repetitive stuff so you can focus on creating great content.
7. Seventh Sense
Features
Seventh Sense is a tool built with AI to help marketers make smarter choices. It looks at what customers do and like to figure out trends, make campaigns better, and give advice on what to do next. Here’s what it does well:
- Campaign optimization: Keeps an eye on how campaigns are doing and offers tips to get more people interested while spending less.
- Predictive analytics: Guesses how valuable a customer will be over time and which ones might stop buying or are more likely to respond to new offers.
- Personalization: Changes messages and offers for each customer based on what they like and do.
- Anomaly detection: Notices when something out of the ordinary happens that could mean a problem or a chance to do something great.
- Intelligent alerts: Lets you know when something important happens that you should look at right away.
Ease of Use
Seventh Sense is designed to be easy to use, with a simple drag-and-drop setup. It has lots of guides and support available all the time.
Integration Capabilities
It works smoothly with other marketing tools like Salesforce and Marketo, and can connect to almost any data source through APIs.
Pricing
The cost of Seventh Sense depends on how many people are using it and how much data you have. It’s tailored for each business.
Keyword Research Capabilities
Seventh Sense doesn’t help with finding keywords. It’s all about making your campaigns work better and understanding your data.
Content Optimization
By looking at what customers like, Seventh Sense helps make your content more interesting and effective. It gives you tips to make your content better.
Data Aggregation Capabilities
It pulls together information from all the tools you use to give a complete picture of each customer.
Real-Time Analysis
Seventh Sense looks at data as it comes in to give you updates right away. It alerts you quickly when something important happens.
Platform Integration
Seventh Sense connects well with big marketing and analytics platforms, making it easier to bring all your data together.
Automation Capabilities
The tool automatically checks your data and how your campaigns are doing to give you insights and advice without you having to dig through the data yourself.
8. Conversica
Features
Conversica acts like a digital helper for sales teams. It chats with potential customers through emails and texts to see if they’re really interested and then introduces them to a salesperson. Here are its main features:
Ease of Use
Conversica is made to be easy to set up. It has a simple way to organize things, and if you need help, there are guides, videos, and a team ready to assist.
Integration Capabilities
Conversica can work together with well-known customer management systems and marketing tools like Salesforce and Marketo.
Pricing
The cost starts at $5000 a month for teams of up to 10 salespeople. If you need it for more people, the price can go down a bit.
Keyword Research Capabilities
Conversica doesn’t look for keywords. Its main job is to chat with potential customers.
Content Optimization
While Conversica doesn’t directly make other marketing stuff better, it does make sure its chats are interesting and do a good job of figuring out if someone is a serious potential customer.
Data Aggregation Capabilities
Conversica uses data from customer management systems to have personalized chats with potential customers, knowing their history.
Real-Time Analysis
It looks at chats as they happen, making sure to reply in a way that makes sense for each person.
Platform Integration
It fits well with big customer management platforms, so everything Conversica does gets updated in the customer’s profile.
Automation Capabilities
Conversica automatically handles the first steps of talking to potential customers, saving the sales team a lot of time.
9. Improvado’s AI Assistant
Features
Improvado AI Assistant is a tool that helps marketers understand their data easily. You don’t need to know any special computer languages or how databases work. Just ask it questions like you would a friend, and it will give you clear answers that can help you make better decisions.
Key features include:
- Connects to your data sources to show how your marketing efforts are doing, how you’re spending your budget, and more
- Lets people who aren’t tech-savvy get reports and answer questions without needing to code
- Answers questions in simple language and shows data in charts
- Makes it easy to check your data and make sure it’s right
- Feels like chatting with someone when you’re looking at your data
Ease of Use
This tool is super easy to use. It’s got a chat interface that feels familiar, so you can start using it right away without needing to know a lot about technology. It even helps you ask the right questions.
Integration Capabilities
Improvado pulls together data from all the big marketing platforms. The Assistant uses this data to give you the answers you need.
Pricing
Improvado offers custom pricing for businesses. You’ll need to talk to their sales team to find out more.
Keyword Research Capabilities
This tool is more about looking at your marketing data than finding keywords.
Content Optimization
It gives you insights based on your data to help make your content better, but it doesn’t directly change your content.
Data Aggregation Capabilities
Improvado collects and cleans up data from different marketing channels. The Assistant lets you look at all this data together.
Real-Time Analysis
You can look at data as it’s happening to spot problems or opportunities. This means you can always know how your campaigns are doing.
Platform Integration
It connects to Improvado’s data, not directly to other tools.
Automation Capabilities
The Assistant makes it easy to ask complex questions about your marketing without needing to be a data expert. However, it doesn’t automate other kinds of tasks.
10. ChatGPT Plugins for Data Analysis
Features
ChatGPT can now help marketers understand their data better with some new plugins. Here’s what it can do:
- Real-time Python code execution: Lets you run Python code for data analysis without leaving ChatGPT.
- Audience segmentation: Splits your audience into groups based on things like what they like or where they’re from.
- Campaign analysis: Helps you see how well your marketing campaigns are doing with graphs and stats.
- A/B testing analysis: Figures out which version of something (like an ad) works better.
Ease of Use
The Data Analysis plugin makes it easy to work with Python code right inside ChatGPT. You can load data and chat about it without any hassle.
Integration Capabilities
This plugin lets you use Python tools for data science such as Pandas and Matplotlib. It might also let you connect to where your data is stored.
Pricing
We’re not sure how much ChatGPT plugins will cost yet. They might be free or have a basic version that doesn’t cost anything.
Keyword Research Capabilities
This plugin isn’t really for finding keywords. It’s more about looking at data.
Content Optimization
It can give you tips based on your data to help with your content, but it doesn’t directly make your content better.
Data Aggregation Capabilities
You can look at different sets of data with it, but it doesn’t put data together for you.
Real-Time Analysis
You can analyze data as it comes in, thanks to being able to run Python code in ChatGPT.
Platform Integration
It works smoothly within ChatGPT. How well it works with other platforms isn’t clear yet.
Automation Capabilities
It can automate the coding part of your data analysis. However, what you get out of it depends on your chat. It doesn’t do a lot of things automatically without being asked.
Conclusion
AI tools are really helpful for people who work in digital marketing. Let’s look at what we’ve learned:
Content Creation and Optimization
Tools like Jasper.ai, Grammarly, and SurferSEO make writing and fixing content a lot easier. They help you:
- Write quicker with AI that suggests what to say
- Catch and fix mistakes in spelling and grammar
- Make your articles and posts more likely to show up when people search online
Social Media Management
Tools like Sprout Social and FeedHive make managing social media simpler. They let you:
- Plan your posts ahead of time
- Check how well your posts are doing
- Find influencers (Sprout Social does this)
SEO and SEM
Tools like SurferSEO and GrowthBar help your website get noticed more. They:
- Help pick the right words to use so people can find your content
- Offer ideas for writing things that search engines like
Email Marketing
Tools like Seventh Sense and Conversica can:
- Figure out the best times to send emails so more people open them
- Chat with potential customers to see if they’re really interested
Analytics and Data Analysis
Understanding your marketing data is crucial. Tools like Improvado and ChatGPT plugins help by:
- Bringing together info from lots of places
- Making it easy for anyone to ask questions and understand the data
Chatbots and Customer Service
Tools like ManyChat and Tidio help talk to customers without needing a person for every chat. They:
- Automatically answer common questions
- Switch to a real person when needed
Choosing the right AI tools depends on what you need, how much you can spend, and how skilled your team is. As AI gets better, it will keep offering new ways to improve digital marketing. Marketers who use these tools well will stay ahead. The future of marketing clearly includes AI help.
