Grow Your TikTok Content and Make It More Interesting

By Cam Velasco

CEO & Co-Founder
Published: Apr 3, 2024
Boost your TikTok strategy, identify your audience, engage actively, and harness trends for captivating content.
A person records themselves with a smartphone, using a ring light for better lighting, creating content for TikTok.

Looking to make your TikTok content more engaging and grow your audience? Here’s a straightforward guide to enhance your TikTok videos and strategy:

Identifying Your Target Audience Within Your TikTok Content

Figuring out who’s watching your TikTok videos is important if you want to make stuff they’ll love. Here’s how to get to know your viewers better.

Analyzing Performance Metrics

Use TikTok’s Creator Studio to check out your video stats. This can tell you a lot, like engagement metrics, which means the number of videos that get lots of likes, comments, and shares. This tells you what your audience enjoys.

Engaging With Your Audience

Talk to your viewers by replying to comments, running polls, and analyzing messages/questions, look for patterns in the messages you get. This can give you ideas for new videos.

Talking with your audience helps you understand them better than just looking at numbers. Keep an eye on what they’re into, and adjust your videos to match. Remember, what people like can change, so stay flexible and keep checking in with your viewers.

Crafting Engaging Content

Young woman enjoying a slice of pizza while filming a video with professional lighting setup in the background.

Leveraging Trending Topics

Keep an eye on what’s hot on TikTok. Look for the hashtags and sound clips that everyone’s talking about. Then, make videos that use these trends. You could do your version of a popular dance or use a hot sound clip in your video. This makes your stuff feel new and part of the buzz.

Creating Content Series

Make videos for TikTok content that follow a theme or tell a story over several parts. You could share a week of your life in a few videos or show a cool TikTok trick every week. Doing this makes people want to come back to see what’s next. Let them know what you’ll be posting about soon to keep them interested.

Collaborating With Other Creators

Work with other TikTokers who have followers like yours. You can make videos together or just give each other shoutouts. This way, you get to show your videos to their followers, and maybe they’ll start following you, too. Make sure these team-ups feel real and fun.

Enhancing Production Value

Even though TikTok content can be simple, making it look and sound better can help. Use good lights so people can see your video clearly, and a decent microphone so they can hear you well. A ring light, a microphone, and a tripod don’t cost much but can make your videos much nicer to watch.

Interactive Features to Boost Engagement

TikTok has some cool tools that help you and your viewers get more involved. Using these tools can make your videos more popular.


Challenges use special hashtags to get people to make videos on a certain topic, like a dance move or showing off their room.

To get more people to join in on your challenge:

  • Pick an easy and fun idea for your challenge, like #dancechallenge or #ShowUsYourRoom
  • Tell your followers about the challenge and ask them to make their videos with your hashtag
  • Show some of the best videos from the challenge on your channel to encourage more people to join

The best challenges are easy to do, fun, and lots of people join in. The trick is to get people excited to make videos without making it too hard.

Duets & Stitches

Duets and stitches let you make new videos using parts of other popular videos:

  • Duets show your video next to the original one
  • Stitches mix clips from another video into yours

These features help your TikTok content get seen by more people by connecting it to a popular video. Some ways to use duets and stitches include making reaction videos to show how you feel about a viral video, adding a funny twist to popular videos, and answering questions from another video or sharing your thoughts on it.

When you use someone else’s video, it’s nice to mention them. Duets and stitches are fun ways to join in on what’s popular and reach new viewers.

Optimizing Your Posting Strategy

A young woman is being filmed while sitting pensively in a vintage chair, with a smartphone camera focused on her.

Determining Best Times

To figure out the best times to share your videos on TikTok, dive into the analytics provided by TikTok’s Creator Studio. You’re looking for when your followers are most likely to be scrolling through some TikTok content. This info will help you pick the perfect times to post your videos for the most eyes on them.

For instance, you might find that your followers are most active:

  • In the morning between 7-9 am as they start their day
  • Around lunchtime from 12-1 pm
  • In the evening from 5-8 pm after work or school

Try to post most of your videos during these busy times. But don’t forget to share some at other times too, so you can still reach people who might be online then.

Keep an eye on your video performance to see if these peak times change and adjust your posting schedule as needed.

Maintaining a Consistent Cadence

Posting videos regularly keeps your TikTok content fresh in people’s minds. Try to share 1-3 videos each day if possible.

Posting often means your followers always have something new from you to watch. This can lead to more views, likes, and shares.

When planning how often to post think about how much you can realistically make – It’s better to post quality content less often than to rush and post lots of not-so-great videos.

Look at your analytics, pay attention to when your followers are usually online, and try to post during those times. Try to see what others are doing, you might need to do the same to keep up.

Expanding Your Reach

Three individuals dancing enthusiastically as a smartphone records the lively moment.

Sharing your TikTok videos on other places like Instagram and YouTube can help more people find and follow you. Here’s how to do it:

Repurpose Content Across Platforms

Cut up longer TikTok videos into smaller clips to share on Instagram Reels. Put together your top TikTok videos into a big video for YouTube every month.

Using your content in different ways helps you connect with more people on different platforms.

Embed TikToks Into Other Sites

Put your best TikTok videos on your website or blog. Tell people about your TikTok channel in your emails. You can try showing your latest TikTok videos on your website’s homepage.

Putting TikTok content on your site can make more people visit your TikTok page.

Cross-Promote Across Social Accounts

Tell people about your TikTok page on your other social media profiles. Now and then, share your new TikTok videos on Instagram, Facebook, Twitter, etc.

Sharing your TikTok stuff on other social media can introduce your channel to new people.

Collaborate with Influencers

Work with bloggers, YouTubers, and Instagrammers to make TikTok videos together. Try to ask smaller influencers to react to or duet with your TikTok videos.

Working with influencers helps you reach their followers too.


Keep an eye on what’s popular on TikTok, like the latest sounds, hashtags, and challenges. Make videos that fit in with these trends to get noticed more. Also, get your followers to join in on fun challenges you come up with.

Regularly look at who’s watching your videos and which ones get the most likes and comments. TikTok shows you all this info, and it can help you figure out what types of videos to make more of.

Always reply to comments and ask your followers what they think about your videos. This helps you know what they like. You can also make videos with other TikTok users who your followers also like.

The main thing is to keep testing different videos, ways to talk to your audience, and times to post. Then, see what works best. Stay open to changing your plans based on what your followers enjoy. Use these simple tips, and adjust them based on what gets the best reaction from your audience.

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Cam Velasco

CEO & Co-Founder

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