AI Content Generation: Dos and Don’ts

By Cam Velasco

CEO & Co-Founder
Published: Mar 27, 2024
Striking the right balance between AI and human input is paramount. While AI streamlines content creation, human oversight ensures authenticity and quality, ultimately enhancing the effectiveness of your content strategy.
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Using AI generation can significantly enhance your content creation process, but it’s crucial to balance AI’s capabilities with human oversight. Here are the key dos and don’ts:

  • Do use AI for brainstorming and drafting initial content.
  • Don’t rely solely on AI; always add a human touch.
  • Do fact-check and edit AI-generated content for accuracy and bias.
  • Don’t use AI for sensitive or controversial topics.
  • Do leverage AI for supplemental content creation like alt texts and meta descriptions.
  • Don’t over-rely on AI, neglecting the unique value of human creativity.
  • Do continuously test and refine AI-enhanced content based on audience feedback.
  • Don’t use unedited AI output; always ensure quality control.
  • Do be transparent about using AI, focusing on ethical considerations and audience value.

These guidelines will help you effectively integrate AI into your content strategy, ensuring quality and authenticity while leveraging AI’s efficiency.

Capabilities

Come up with ideas and plans, you can try writing first drafts for things like blog posts, social media updates, and ads.

Change content into different formats like short posts, summaries, or translations, remember to make content more personal by changing parts to fit different people.

Limitations

They can’t fully take over the creative and planning part from humans, sometimes they might get things wrong, be biased, or go off-topic. They don’t naturally get what your brand’s voice and style are about.

Best Practices

Be very clear and detailed when you tell them what you need, and always check and tweak what they produce. Use them for tasks that are either too repetitive or need a helping hand, not for everything

The main thing is to use these AI content generation tools wisely. They’re here to make things faster and easier, but they shouldn’t replace the personal touch and thought you put into your work. When used the right way, they can help speed up how you create content.

Just make sure you’re still the one steering the ship, especially when it comes to understanding your audience, doing persona research, and analyzing keywords and competitors.

The Dos and Don’ts of AI Content Generation

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1. Use AI for Ideation and Drafting

AI content generation tools are great for helping you come up with ideas and starting points for your content. Here’s a straightforward guide on how to use them effectively:

Do:

  • Let AI suggest several headlines or titles, then pick the best one.
  • Ask AI to create a simple first version of blog posts, social media posts, etc.
  • Improve drafts by giving more specific instructions on your message.
  • Always have someone check and polish what AI comes up with.

Don’t:

  • Expect AI to fully understand your brand’s unique tone or message right away.
  • Think the first version AI gives you is ready to go without any changes.
  • Be too broad or unclear when you ask it to write something for you.

The main idea here is to use AI as a quick way to get ideas and start drafts, but always remember it’s not the final step. You need to add the finishing touches to make sure everything sounds right and fits your brand. Think of AI as a helpful starting point, not as doing the whole job. With the right direction from you, AI can speed up the brainstorming and drafting process.

2. Fact-check and Edit AI-generated content

AI can be super helpful for writing drafts, but it’s important to check everything it makes before you share it. Here are some simple ways to make sure AI-written content is ready to go:

Verify Factual Accuracy

Double-check numbers, dates, facts, and other specific information. AI can sometimes get these wrong. If the topic is about something like health, law, or science, have someone who knows a lot about it take a look.

Look out for things that don’t make sense or seem off. AI can sometimes go in the wrong direction even if it sounds okay.

Watch for Biases and Unsuitable Content

Make sure the content doesn’t unfairly stereotype or show bias towards any group of people. AI can pick up on and repeat biases that exist in society. Check that the content fits your brand and won’t upset your audience. AI might accidentally create something that’s not okay.

Maintain Brand Consistency

Review the content for the right tone, style, and words to match your brand. AI doesn’t automatically know how your brand sounds. Ensure that any important info about your company or products is correct.

Improve Readability and Flow

Break up long paragraphs to make them easier to read. Make sure the content flows well from one idea to the next and that transitions are smooth.

Using AI content generation for writing is great, but it’s still important for a person to check and improve what it creates. AI can help with writing, but it can’t replace the careful eye of an editor or expert.

By making sure to check and fix AI-generated content, you can use AI to help write while keeping your content high-quality. Combining human effort with AI can lead to better and faster results.

3. Personalize Content with AI Insights

AI  tools can look at data about your customers and find out what they like, helping you make content that speaks directly to them. Here’s a simple way to use this:

Use Persona Research

First, figure out who your customers are by looking at their age, interests, and what they do. Then tell your AI tool about these customer types, and it can help come up with ideas that they’ll like.

You can try asking an AI to think of blog topics for a 35-year-old mom who likes cooking and spending time with her family. Get the AI to write emails about new products for young people living in cities.

Create Dynamic Content

AI can make different versions of your content for different people. Make several versions of an ebook for different types of buyers.

Adjust Content Based on Engagement

Use AI to see how people are reacting to your content. If something isn’t working, the AI can suggest changes. If older customers aren’t staying interested in a piece of content, ask the AI how to tweak it for them.

By using AI to understand and adapt to your customers, you can make content that feels tailor-made for them. This way, you’re not just guessing what they want to see.

4. Leverage AI for Supplemental Content Creation

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Using AI tools can help when you need to add extra bits to your main content. 

Generate Alt Text and Captions

Let AI look at pictures and come up with short descriptions and captions. This helps more people understand the images and helps your website show up in searches. Always have someone check the AI’s work to make sure it’s right and to the point.

Write Meta Descriptions

AI can quickly make short summaries for blog posts, articles, and web pages that tell people what’s inside. These summaries help more people click on your content from search results.

Create Snippets for Social Media

Get AI to find cool quotes, numbers, or facts from a longer piece. Use these bits to make posts for social media that catch people’s eye.

Produce Multiple Versions

Ask AI to come up with different ways to start your content, titles, or email subject lines. Pick the best ones or mix parts together, instead of just going with the first option.

The main point for extra content is to let AI handle the boring stuff while people make sure everything looks good. This way, you get things done faster without giving up on quality. Think of AI as a helper, not as someone doing the whole job for you.

5. Continuously Test and Refine AI-enhanced content

Making sure your AI-generated content keeps getting better is crucial. Here’s a simple guide on how to do it:

Conduct A/B Testing

Make different versions of your content by changing how you ask the AI to write it. Show these different versions to some of your audience.

Incorporate Audience Feedback

Ask your readers what they think or look at their comments to find out how to make your content better. Change how you tell the AI to write, based on what your audience says.

Analyze Performance Data

Keep an eye on how many people visit your content, how long they stay, and if they click on things. Compare how well AI content does compared to content written by people.

6. Avoid Using Unedited AI Output

Don’t just use what AI writes without checking it first. Here are some important tips:

  • Quality Control: Sometimes AI can get things wrong or stray from the topic. Always read over the content yourself to find and fix mistakes.
  • Originality: If AI copies stuff from the internet, search engines might lower your site’s rank. Make sure everything you publish is one-of-a-kind.
  • Bias: AI can accidentally include unfair views based on its training data. Make sure to read through the content to ensure it’s respectful and fair to everyone.
  • Brand Voice: AI won’t automatically sound like your brand. You’ll need to tweak AI’s work to make sure it matches how your brand talks.
  • Legal Compliance: AI might include stuff that’s copyrighted or suggest things that aren’t okay. Always double-check the content to avoid legal issues.

Remember, AI is here to help speed up writing, but you should always be the one to give it a final check. This way, AI can help without replacing the need for real writers.

7. Don’t Use AI for Sensitive or Controversial Topics

When you’re making content with AI, it’s a good idea to stay away from touchy or hot-topic issues that need a human’s understanding and point of view. AI can’t truly understand complex emotions or the depth of real-life experiences, so it might end up creating content that’s not sensitive enough or even offensive when talking about serious issues like mental health, inequality, or political matters.

Also, for big debates or tricky subjects that don’t have easy answers, like gun laws, how taxes work, or international conflicts, AI isn’t the best choice. These topics are full of ethical questions and different opinions that AI can’t fully get or show fairly.

8. Don’t Over-Reliance on AI

It’s great that AI can help us come up with ideas and write drafts, but it’s important not to rely on it too much. Here’s what you should remember:

Retain Creative Control

People like to read stuff that feels like it was written by another person, not a robot. So, use AI to help you out, but make sure you’re the one making the big decisions. Check what the AI comes up with and add your own touch. Your unique style is what makes your content special.

Double Check Accuracy

Sometimes AI can get things wrong, like mixing up facts or not getting the full picture. Always make sure to check the details yourself. Look out for any mistakes or things that might not sound right to your audience.

Balance AI with Human Efforts

AI can make writing easier, but it shouldn’t take over the job of real writers. Use AI to help with the heavy lifting, but keep a good mix of content made by people. This way, you keep your content feeling real and connected to your readers.

The main point is to use AI as a tool that helps you be more creative. But remember, you’re the one in charge of making sure everything sounds good and makes sense. When used right, AI can be a big help without taking away the personal touch that makes your content stand out.

Conclusion

While AI content generation offers tremendous benefits, it’s imperative to maintain a balanced approach. Leveraging AI for ideation, drafting, and supplemental content creation can enhance efficiency, but human oversight is essential for ensuring accuracy, authenticity, and brand consistency. 

By adhering to the dos and don’ts outlined, you can effectively integrate AI into your content strategy, maximizing its potential while preserving the unique value of human creativity and insight.

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Cam Velasco

CEO & Co-Founder

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